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Hi, I’m Erick Mwangi—a Growth-focused Digital Marketing Specialist with 4+ years driving insight-led, data-driven growth through paid acquisition campaigns, social media management, and engaging content creation. I’ve built deep expertise in performance marketing across Google Ads and Meta Ads, blending a curious, creative mindset with strong brand storytelling to help agencies win and improve conversion outcomes. I’ve consistently enhanced brand visibility and ROI through continuous testing and iteration, generating notable engagement gains and accelerating customer acquisition through commercially focused strategies. I’m looking for a hands-on role in platform execution and performance tracking that leverages proven success in business development, client-facing relationship management, and driving measurable account growth.…Hi, I’m Erick Mwangi—a Growth-focused Digital Marketing Specialist with 4+ years driving insight-led, data-driven growth through paid acquisition campaigns, social media management, and engaging content creation. I’ve built deep expertise in performance marketing across Google Ads and Meta Ads, blending a curious, creative mindset with strong brand storytelling to help agencies win and improve conversion outcomes. I’ve consistently enhanced brand visibility and ROI through continuous testing and iteration, generating notable engagement gains and accelerating customer acquisition through commercially focused strategies. I’m looking for a hands-on role in platform execution and performance tracking that leverages proven success in business development, client-facing relationship management, and driving measurable account growth.

Erick Mwangi

Growth Marketer, Content Strategist, Content Creator, +4

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Hi, I’m Erick Mwangi—a Growth-focused Digital Marketing Specialist with 4+ years driving insight-led, data-driven growth through paid acquisition campaigns, social media management, and engaging content creation. I’ve built deep expertise in performance marketing across Google Ads and Meta Ads, blending a curious, creative mindset with strong brand storytelling to help agencies win and improve conversion outcomes. I’ve consistently enhanced brand visibility and ROI through continuous testing and iteration, generating notable engagement gains and accelerating customer acquisition through commercially focused strategies. I’m looking for a hands-on role in platform execution and performance tracking that leverages proven success in business development, client-facing relationship management, and driving measurable account growth.…Hi, I’m Erick Mwangi—a Growth-focused Digital Marketing Specialist with 4+ years driving insight-led, data-driven growth through paid acquisition campaigns, social media management, and engaging content creation. I’ve built deep expertise in performance marketing across Google Ads and Meta Ads, blending a curious, creative mindset with strong brand storytelling to help agencies win and improve conversion outcomes. I’ve consistently enhanced brand visibility and ROI through continuous testing and iteration, generating notable engagement gains and accelerating customer acquisition through commercially focused strategies. I’m looking for a hands-on role in platform execution and performance tracking that leverages proven success in business development, client-facing relationship management, and driving measurable account growth.

Available to hire

Hi, I’m Erick Mwangi—a Growth-focused Digital Marketing Specialist with 4+ years driving insight-led, data-driven growth through paid acquisition campaigns, social media management, and engaging content creation. I’ve built deep expertise in performance marketing across Google Ads and Meta Ads, blending a curious, creative mindset with strong brand storytelling to help agencies win and improve conversion outcomes. I’ve consistently enhanced brand visibility and ROI through continuous testing and iteration, generating notable engagement gains and accelerating customer acquisition through commercially focused strategies. I’m looking for a hands-on role in platform execution and performance tracking that leverages proven success in business development, client-facing relationship management, and driving measurable account growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Swahili

Fluent

Work Experience

Digital Marketing Consultant at Lamlan Digital Solutions

September 1, 2025 - Present

Created and managed multi-channel digital marketing campaigns across SEO basics, SEM basics, PPC, and email, ensuring activities aligned with company goals to increase reach by 61%. Optimized paid search campaigns across Google Ads and Meta Ads, improving conversion rates by 37% through audience segmentation and systematic testing. Analyzed campaign performance with Google Analytics to derive insights on user behavior and identify optimization opportunities that reduced cost per acquisition by 23%. Delivered data-driven reports and marketing materials with actionable insights, enabling clients to improve ROI and overall marketing efficiency. Coordinated cross-functional efforts with internal teams across remote environments to ensure seamless execution across design, sales, and development functions. Strengthened client retention by maintaining consistent written and verbal communication and presenting strategic recommendations aligned with business objectives. Executed LinkedIn advert

Digital Marketing Specialist at Silica24

March 1, 2025 - August 31, 2025

Executed digital campaigns and content creation across Meta platforms, increasing brand awareness and engagement by 93% within six months. Designed visual content using Canva and Adobe Illustrator, improving campaign performance and click-through rates. Managed social media publishing schedules with tools like Buffer, ensuring consistent brand messaging and audience engagement across Instagram, Facebook, and Twitter. Implemented email marketing campaigns and produced blog posts, improving customer outreach and retention through high-quality storytelling. Monitored performance metrics and optimized strategies based on engagement data, while conducting regular audits to analyze competitors. Collaborated with distributed stakeholders to deliver campaign assets and maintain alignment across remote workflows and brand strategy. Supported lead generation initiatives using market research to deliver an average of 20 qualified leads weekly through targeted campaigns.

Career Break – Agricultural Business at Agricultural Business

January 1, 2023 - February 1, 2025

Undertook a focused career break to establish and manage an agricultural business, delivering animal feed solutions, client advisory services, and on-ground operations including sourcing, sales, and finance tracking.

Career Break – Agricultural Business at Nairobi, Kenya

January 1, 2023 - February 28, 2025

Undertook an entrepreneurial career break to establish and manage an agricultural business focused on the sale of animal feed and provision of advisory services to local farmers. Delivered tailored livestock nutrition solutions, built strong client relationships within farming communities, and provided consultations on feed selection, animal health, and productivity optimization. Managed end-to-end business operations including sourcing, sales, customer engagement, and financial tracking, developing practical skills in client management, negotiation and small business operations.

Sales and Marketing Associate at Muungano Microfinance Bank

October 1, 2021 - December 31, 2022

Generated over 300 new customers within three months through targeted digital marketing campaigns for various loan products. Promoted financial products to new customers using written and verbal communication to increase loan uptake and account acquisition rates. Executed Meta advertising campaigns and social media management on Facebook to drive product awareness and customer acquisition. Developed social media content creation strategies to improve visibility and engagement across digital channels including Instagram. Conducted direct sales outreach and market research, contributing to consistent monthly growth in new account registrations. Facilitated digital customer onboarding processes, improving accessibility of financial services through a creative, customer-focused approach. Coordinated marketing efforts and materials across remote and on-site channels, ensuring consistent campaign delivery.