SL

Saturday Lee

Available to hire

Work experience· 6 roles

Freelance Social Media Manager · GDN Vintage Cuisine / Cerita ManikOct 2025 – Feb 2026 · 5 mos

Developed and executed Instagram and Xiaohongshu strategies, increasing engagement by 25–40% and sales by around 20%. Created ~50 video content, designed promotional posters and Instagram Stories, and expanded brand reach by 20–35% via collaborations with KOLs/KOCs (75).

Freelance Social Media Manager · GDGN Vintage Cuisine / Cerita ManikOct 2025 – Feb 2026 · 5 mos

Developed and executed Instagram and Xiaohongshu strategies, increasing engagement by 25–40% and sales by around 20%. Shot and produced ~50 video contents, achieving 15–30% higher reach than static posts. Designed promotional posters and Instagram Stories, improving interactions and brand popularity by 20–35%. Coordinated with 75 KOLs/KOCs, expanding promotional reach by 30%+.

SEO Executive · SK MarketingOct 2025 – Present · 1 yr 2 mos

Manage and implement SEO strategies to improve website visibility and organic traffic by approximately 20–30%. Conduct keyword research, on-page optimization, and write SEO-friendly content (including around 32 blogs) to boost rankings. Monitor website analytics and performance metrics monthly to identify growth opportunities and optimize keyword rankings.

Freelance Content Creator · XiaoHongShu / IGApr 2025 – Jan 2026 · 10 mos
Content Creator (Xiao Hongshu / IG) · Xiao Hongshu / IGApr 2025 – Jan 2026 · 10 mos
Digital Marketing Intern · Kode Digital Sdn BhdMar 2025 – Sep 2025 · 7 mos

Education

Bachelor of Communication - Strategic Communication & Creative Screen · Universiti Sains Malaysia2022 – 2025
STPM · SMK SULTANA HAMD SHAH2020 – 2022
Bachelor of Communication - Strategic Communication & Creative Screen · University of Sains Malaysia2022 – 2025

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