Saturday Lee

SEO Executive at SK Marketing

Manage and implement SEO strategies to improve website visibility and organic traffic by approximately 20–30%. Conduct keyword research, on-page optimization, and write SEO-friendly content (including around 32 blogs) to boost rankings. Monitor website analytics and performance metrics monthly to identify growth opportunities and optimize keyword rankings.

Freelance Social Media Manager at GDGN Vintage Cuisine / Cerita Manik

Developed and executed Instagram and Xiaohongshu strategies, increasing engagement by 25–40% and sales by around 20%. Shot and produced ~50 video contents, achieving 15–30% higher reach than static posts. Designed promotional posters and Instagram Stories, improving interactions and brand popularity by 20–35%. Coordinated with 75 KOLs/KOCs, expanding promotional reach by 30%+.

Content Creator (Xiao Hongshu / IG) at Xiao Hongshu / IG

Produced lifestyle and beauty content aligned with platform trends, achieving authentic reviews and tutorials to improve brand engagement. Grew followers organically within a few months. Applied trend analysis and storytelling techniques to boost content performance.

Digital Marketing Intern at Kode Digital Sdn Bhd

Created and scheduled content across multiple social media platforms (Meta, TikTok, Xiao Hongshu). Assisted on-site and studio shoots for digital campaigns. Edited short-form videos and images. Managed social media accounts.

Freelance Social Media Manager at GDN Vintage Cuisine / Cerita Manik

Developed and executed Instagram and Xiaohongshu strategies, increasing engagement by 25–40% and sales by around 20%. Created ~50 video content, designed promotional posters and Instagram Stories, and expanded brand reach by 20–35% via collaborations with KOLs/KOCs (75).