Available to hire
I’m a growth-driven marketing professional with 4+ years’ experience driving measurable acquisition, engagement, and conversion results within fast-paced tech startups. I have built strong foundations in paid social, content strategy, CRM, and full-funnel optimization, contributing to 73% of new company revenue and increasing non-paid lead generation by 48%. I’m excited to apply a data-driven, audience-focused approach in a B2C setting to craft engaging customer journeys, test creative ideas at scale, and deliver meaningful marketing experiences that connect directly with end users.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
Marketing Generalist at NAQ
July 1, 2024 - PresentEnd-to-end acquisition and content strategy across paid social, blog, email, and organic channels within a lean two-person marketing team. Drove 73% of total new company revenue in 2024 through LinkedIn and Google Ads campaigns. Increased non-paid lead generation by 48% by diversifying acquisition channels; grew LinkedIn and social audiences by 39% through structured experimentation. Launched and managed ABM campaigns using HubSpot and LinkedIn Campaign Manager; created in-depth educational content, case studies, and customer stories; optimized digital customer journeys and maintained martech integrations to improve lead nurturing and sales hand-off. Collaborated with product to communicate feature launches via targeted campaigns and digital storytelling.
Marketing Executive at inploi
May 1, 2021 - March 1, 2024Developed and executed multi-channel paid acquisition strategies across LinkedIn, Meta, Google Search, and sponsored partnerships; tested and validated CPC and CPL assumptions. Increased website traffic by 64% in one month through landing page optimization and campaign iteration. Managed LinkedIn outreach campaigns and executive thought leadership content, strengthening brand voice and audience engagement. Owned and optimized blog strategy, reducing content production costs by 90% through streamlined workflows and AI-supported processes. Launched customer newsletter achieving 25% average open rate, increasing product awareness and engagement. Supported structured experimentation across messaging, creative assets, and channel performance to improve overall campaign effectiveness.
Education
BA (Hons) Politics and History at SOAS University of London
October 1, 2017 - June 1, 2020Qualifications
Certified Digital Marketing Specialist
March 1, 2023 - March 31, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
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