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I'm Tanya Charnis, a marketing executive with nearly 20 years of experience leveraging data, analytics, and creativity to drive brand relevance and engagement. I translate ideas into insight-driven brand and product strategies that fuel adoption and profitable growth. I’m a collaborative cross-functional leader who builds scalable processes and motivates high-performance teams across marketing, product, and partnerships. I thrive on turning complex challenges into clear, measurable initiatives and am passionate about elevating brands through integrated campaigns, data-driven storytelling, and impactful partnerships that deliver meaningful business results.…I'm Tanya Charnis, a marketing executive with nearly 20 years of experience leveraging data, analytics, and creativity to drive brand relevance and engagement. I translate ideas into insight-driven brand and product strategies that fuel adoption and profitable growth. I’m a collaborative cross-functional leader who builds scalable processes and motivates high-performance teams across marketing, product, and partnerships. I thrive on turning complex challenges into clear, measurable initiatives and am passionate about elevating brands through integrated campaigns, data-driven storytelling, and impactful partnerships that deliver meaningful business results.

Tanya Charnis

Brand Strategist, Product Marketer, Growth Marketer, +2

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I'm Tanya Charnis, a marketing executive with nearly 20 years of experience leveraging data, analytics, and creativity to drive brand relevance and engagement. I translate ideas into insight-driven brand and product strategies that fuel adoption and profitable growth. I’m a collaborative cross-functional leader who builds scalable processes and motivates high-performance teams across marketing, product, and partnerships. I thrive on turning complex challenges into clear, measurable initiatives and am passionate about elevating brands through integrated campaigns, data-driven storytelling, and impactful partnerships that deliver meaningful business results.…I'm Tanya Charnis, a marketing executive with nearly 20 years of experience leveraging data, analytics, and creativity to drive brand relevance and engagement. I translate ideas into insight-driven brand and product strategies that fuel adoption and profitable growth. I’m a collaborative cross-functional leader who builds scalable processes and motivates high-performance teams across marketing, product, and partnerships. I thrive on turning complex challenges into clear, measurable initiatives and am passionate about elevating brands through integrated campaigns, data-driven storytelling, and impactful partnerships that deliver meaningful business results.

Available to hire

I’m Tanya Charnis, a marketing executive with nearly 20 years of experience leveraging data, analytics, and creativity to drive brand relevance and engagement. I translate ideas into insight-driven brand and product strategies that fuel adoption and profitable growth. I’m a collaborative cross-functional leader who builds scalable processes and motivates high-performance teams across marketing, product, and partnerships.

I thrive on turning complex challenges into clear, measurable initiatives and am passionate about elevating brands through integrated campaigns, data-driven storytelling, and impactful partnerships that deliver meaningful business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Integrated Marketing Consultant at Self-employed

April 1, 2024 - Present

Established ownable positioning and messaging for a B2B insurance comparison tool, creating messaging, pitch decks, collateral, and case studies to drive growth and elevate brand perception. Conceptualized strategy and led go-to-market for an advocacy program across social and influencers, recruiting over 300 advocates within month one. Designed a series of regional media and influencer events for a wellness product launch, creating brand content for digital and social touchpoints.

Senior Director, Integrated Marketing Communications Strategy at GOODRX

July 1, 2021 - April 1, 2024

Led cross-channel strategy and go-to-market execution for brand initiatives and product campaigns across PR, CRM, search, social, influencer, and partnerships enabling new customer acquisition, engagement and retention. Developed a roadmap for Heart Health, Women’s Health, and Diabetes initiatives; collaborated with clinical, customer support, data and insights teams to create product marketing narratives; created SOPs for sales and partnerships; launched a multi-touch attribution model; increased social and influencer investment from 6% to 20%.

Director, Head of Outreach & Engagement at Milken Institute

January 1, 2017 - January 1, 2021

Overhauled event marketing, operations and technology for a nonpartisan think tank; built an event marketing function with 10 campaign managers, creatives, content producers and operations and achieved 100% retention over 3 years. Partnered with technology to create a virtual events platform and networking app during COVID, expanding reach and participation of high-value audiences for events by over 50%. Led a brand identity and website refresh across the organization to amplify programs and research.

Director, Brand & CRM Strategy, Hyundai at INNOCEAN WORLDWIDE

January 1, 2015 - January 1, 2016

Built, scaled and revitalized marketing efforts across Hyundai vehicles, leading full-funnel CRM efforts. Launched IONIQ line of alt-fuel vehicles and led consumer insights to introduce Genesis as a modern luxury brand for millennials, delivering revenue/market share gains.

Director, IBM Marketing Strategy at Ogilvy

January 1, 2011 - January 1, 2014

Responsible for IBM B2B hardware, cloud and storage marketing. Standardized marketing planning processes and drove channel optimization, achieving cost savings and improved campaign performance.

Director, Engagement Strategy at Ogilvy

January 1, 2014 - January 1, 2015

Led in-depth research to develop personas, opportunity sizing, and customer journeys for campaigns; oversaw Moo loyalty program launches and cross-functional teams across multiple clients.

Director, Engagement Strategy at DIGITAS HEALTH

January 1, 2009 - January 1, 2011

Directed engagement and strategic initiatives for health brands; collaborated with Mead Johnson Nutrition and Pfizer on relevant projects.

Marketing/Strategy Lead at HEARTBEAT IDEAS (now part of Publicis)

January 1, 2008 - January 1, 2009

Supported campaigns for clients including All Music and Merck’s NuvaRing field; contributed to strategic marketing initiatives.