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I am a Web3 community manager and marketer with 9+ years of experience, specializing in hands-on community management, public outreach, and cross-functional communications. I’m an analytical problem-solver with a proven track record of achieving quantifiable growth through organic strategies, influencer partnerships, and token launches across DeFi ecosystems. I enjoy turning complex Web3 concepts into engaging content, building scalable social media programs, and leading collaborative campaigns with diverse teams.…I am a Web3 community manager and marketer with 9+ years of experience, specializing in hands-on community management, public outreach, and cross-functional communications. I’m an analytical problem-solver with a proven track record of achieving quantifiable growth through organic strategies, influencer partnerships, and token launches across DeFi ecosystems. I enjoy turning complex Web3 concepts into engaging content, building scalable social media programs, and leading collaborative campaigns with diverse teams.

Alejandro Baquero-Lima

Community Manager, Marketing Strategist, Growth Marketer, +2

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I am a Web3 community manager and marketer with 9+ years of experience, specializing in hands-on community management, public outreach, and cross-functional communications. I’m an analytical problem-solver with a proven track record of achieving quantifiable growth through organic strategies, influencer partnerships, and token launches across DeFi ecosystems. I enjoy turning complex Web3 concepts into engaging content, building scalable social media programs, and leading collaborative campaigns with diverse teams.…I am a Web3 community manager and marketer with 9+ years of experience, specializing in hands-on community management, public outreach, and cross-functional communications. I’m an analytical problem-solver with a proven track record of achieving quantifiable growth through organic strategies, influencer partnerships, and token launches across DeFi ecosystems. I enjoy turning complex Web3 concepts into engaging content, building scalable social media programs, and leading collaborative campaigns with diverse teams.

Available to hire

I am a Web3 community manager and marketer with 9+ years of experience, specializing in hands-on community management, public outreach, and cross-functional communications.

I’m an analytical problem-solver with a proven track record of achieving quantifiable growth through organic strategies, influencer partnerships, and token launches across DeFi ecosystems. I enjoy turning complex Web3 concepts into engaging content, building scalable social media programs, and leading collaborative campaigns with diverse teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Community Manager at Bit grit Ltd

September 1, 2023 - Present

Led end-to-end social media and community operations for an AI competitions platform going Web3, including data science competition marketing with NASA, setting up bots, coordinating AMAs with large audiences, disseminating content, and representing the company at global blockchain events.

Social Media Manager / KOL Activation at Pudgy Pop

November 1, 2024 - January 1, 2025

Orchestrated influencer-led activations for Pudgy Penguins’ Miami activation and browser match-3 game; grew followers through organic campaigns; onboarded 300 Pudgy Penguin ambassadors and gaming KOLs for Miami activation; created and managed social content for activations in Bangkok and Miami.

Head of Web3 Communications at Paladin Protocol

September 1, 2021 - January 1, 2023

Delivered communications strategies for a DeFi startup delivering decentralized governance solutions. Managed company social media platforms, increasing Discord from 400 to 2,700+ and Twitter from 300 to 4,450+. Implemented and managed server communications and bounty boards, ensuring community and contributor meeting attendance. Developed weekly meeting agendas and bi-weekly newsletters. Scouted DeFi influencers for monthly blog publications reaching 20,000+ users. Created new dApp marketing content and led community rollout and timing schedules. Represented the company at Blockchain X in Istanbul and Abu Dhabi.

Community Manager at Fractal Networks

December 1, 2020 - September 1, 2021

Bringing the Best Talent Together to Solve the Most Pressing Web3 Problems. Built and managed community programs, recruitment efforts, training, and engagement; oversaw Discord and Twitter growth; created weekly meeting agendas and newsletters; cultivated influencer relations and engaged 24 candidates for blockchain week.

Ambassador at Blockchain Center

January 1, 2020 - September 1, 2021

Building the Distributed Future. Led outreach and engagement activities, recruited students for clubs, and delivered guest talks and presentations related to blockchain week.

Coding & Technical Support Technician at ETISON, LLC

March 1, 2017 - December 1, 2017

Applied HTML & CSS coding to address online storefront frontend appearance and functionality issues.