Available to hire
I’m a Creative Leader and Art Director with a strong foundation in editorial storytelling and international brand marketing. I translate business strategy into scalable visual systems and lead integrated campaigns across digital, social, e-commerce, retail, and performance channels to drive growth.
I’ve built and mentored multicultural teams in remote environments, partnered with cross-functional stakeholders, and specialized in beauty, lifestyle, and DTC ecosystems. I’m seeking Art Director or Creative Director roles within global, digitally driven organizations.
Experience Level
Language
Portuguese
Fluent
English
Fluent
Work Experience
Digital Art Director at KITSCH
January 1, 2025 - PresentOversaw Digital Art Direction across website, e-commerce, paid social, CRM, and marketplaces. Standardized digital assets, strengthening brand consistency across DTC and retail platforms. Built scalable workflow and approval systems in Asana. Directed high-revenue seasonal initiatives (Black Friday and Holiday campaigns). Collaborated with Growth, Marketing, and Product teams to support revenue targets. Developed image guidelines and digital asset governance frameworks. Mentored a distributed team of four designers. Contributed to a major milestone of 10M+ Shopify orders globally (December 2025). Supported marketplace growth, with multiple products ranking in Amazon’s Top 100 Bestsellers (2025). Produced motion and short-form video assets optimized for paid and organic channels.
Art Director at AVON
January 1, 2018 - January 1, 2025Spearheaded integrated 360° campaigns across digital, retail, social, and e-commerce platforms. Delivered 25+ projects annually across multi-category beauty portfolios. Oversaw up to five concurrent international campaigns. Contributed to +8% Body Care category growth in Europe (2024 vs. 2023). Supported +5.5% revenue growth in LATAM fragrance segment (2023 vs. 2022). Led end-to-end production, from concept development to final rollout. Guided multicultural design teams and agency partners. Applied A/B testing and performance-driven design methodologies. Maintained brand governance across multi-market product launches. Partnered with senior stakeholders to align creative execution with commercial goals.
Creative Lead at DESIGN & BRANDING CONSULTANCY
January 1, 2018 - PresentDrove brand strategy and visual leadership for beauty, lifestyle, and CPG clients. Built scalable brand systems for e-commerce, social, and branded content. Delivered 13+ projects annually spanning branding and integrated campaigns. Developed naming architecture, positioning frameworks, and campaign concepts. Directed photography production and digital storytelling initiatives. Integrated AI-assisted tools to accelerate concept development and testing. Collaborated with marketing, UX/UI, and growth teams to improve performance outcomes. Contributed to sprint-based brand repositioning programs using MESA: a structured design sprint methodology focused on strategic alignment and measurable brand transformation.
Art Director at HARPER’S BAZAAR
January 1, 2018 - January 1, 2018Led visual identity for three special print editions. Directed art for covers, editorial features, and premium storytelling. Defined typography, color systems, and image direction standards. Managed internal teams and external production partners. Ensured brand alignment with global editorial positioning.
Art & Content Editor (Motor Section) at GQ BRASIL
January 1, 2011 - January 1, 2018Led visual identity across print and digital platforms. Directed covers, feature stories, and recurring editorial sections. Managed creative team of 5 designers and editorial schedules. Oversaw budgets and production workflows. Produced editorial content aligned with brand positioning.
Graphic & Digital Designer at EDITORA ABRIL
January 1, 2005 - January 1, 2011Designed layouts for national magazines including Men’s Health, Viagem e Turismo, Info, VIP, and Placar. Developed editorial visual systems aligned with brand guidelines. Collaborated with editors, writers, and production teams.
Education
Specialization in Agile Marketing at ESPM – Escola Superior de Propaganda e Marketing
January 1, 2019 - March 31, 2026Postgraduate Degree in Art Direction at UAM - Universidade Anhembi Morumbi
January 1, 2016 - January 1, 2016Bachelor’s Degree in Graphic & Digital Design at UAM - Universidade Anhembi Morumbi
January 1, 2007 - January 1, 2007Qualifications
Specialization in Agile Marketing
January 1, 2019 - March 31, 2026Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods
Experience Level
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