I'm a Senior Art Director and multidisciplinary creative & marketing director with over 11 years of experience blending design, technology, and storytelling across global brands, startups, and future-facing platforms. I lead with ideas and thrive in roles that fuse creative vision with strategic impact. Recent work includes e-commerce app redesigns, smart retail innovation, AI-enhanced creative workflows, and branding across the UK, Hong Kong, and the UAE. I excel at translating commercial goals into clear, impactful outputs, building cohesive design systems, and guiding cross-functional teams from concept to execution across campaigns, product, and brand experiences.

Carlo Berry

I'm a Senior Art Director and multidisciplinary creative & marketing director with over 11 years of experience blending design, technology, and storytelling across global brands, startups, and future-facing platforms. I lead with ideas and thrive in roles that fuse creative vision with strategic impact. Recent work includes e-commerce app redesigns, smart retail innovation, AI-enhanced creative workflows, and branding across the UK, Hong Kong, and the UAE. I excel at translating commercial goals into clear, impactful outputs, building cohesive design systems, and guiding cross-functional teams from concept to execution across campaigns, product, and brand experiences.

Available to hire

I’m a Senior Art Director and multidisciplinary creative & marketing director with over 11 years of experience blending design, technology, and storytelling across global brands, startups, and future-facing platforms. I lead with ideas and thrive in roles that fuse creative vision with strategic impact. Recent work includes e-commerce app redesigns, smart retail innovation, AI-enhanced creative workflows, and branding across the UK, Hong Kong, and the UAE.

I excel at translating commercial goals into clear, impactful outputs, building cohesive design systems, and guiding cross-functional teams from concept to execution across campaigns, product, and brand experiences.

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Language

English
Fluent

Work Experience

Freelance Creative Digital Media Producer at Freelance / Global
June 1, 2012 - March 1, 2026
Delivered multidisciplinary creative for global brands including Samsung, GM, and Dell across campaigns, content, design, and digital platforms. The role combined creative production with branding, e-commerce, UX/UI, and AI-enhanced workflows, supporting established brands and growing businesses with commercially focused output.
Creative & Marketing Manager at Shoalter Automation (HKTV Group)
April 1, 2022 - November 1, 2024
Led brand, creative, and marketing strategy for in:Five, the UK’s first fully automated smart-convenience store, shaping its identity from concept to customer experience. Managed cross-channel campaigns, integrated AI tools to scale content creation, launched new acquisition channels, and maintained brand consistency. Oversaw performance marketing, SEO/SEM opportunities, and UX analytics reviews.
Creative & Marketing Lead at MU Media
January 1, 2019 - March 1, 2022
Led content and marketing initiatives for clients across the UAE and KSA, including Forbes Middle East, FAM Properties, and General Motors. From branding to influencer campaigns, delivered bold, engaging creative across social, video, and cross-platform channels. Produced video content, pitched ideas, and guided integrated campaigns.
Creative Lead at YourAmlak
September 1, 2017 - December 1, 2019
Marketing lead for YourAmlak across the MENA region, driving growth through data-led strategy, creative execution, and hands-on production. Defined brand voice, launched in new markets, and blended performance marketing with compelling content to grow listings and trust with home-seekers. Executed multichannel demand generation and produced high-impact content.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Other