I am a creative and results-driven social media and digital marketing professional with 8 years of experience shaping brand presence and delivering measurable ROI across platforms. In my roles with GAT The Agency and other brands, I craft audience-focused campaigns that boost engagement and foster strong communities. I excel in content creation, campaign management, analytics, and team leadership. I love collaborating with clients to strategize and optimize campaigns, turning data into actionable insights and value through both organic and paid media.

Tony Saliby

I am a creative and results-driven social media and digital marketing professional with 8 years of experience shaping brand presence and delivering measurable ROI across platforms. In my roles with GAT The Agency and other brands, I craft audience-focused campaigns that boost engagement and foster strong communities. I excel in content creation, campaign management, analytics, and team leadership. I love collaborating with clients to strategize and optimize campaigns, turning data into actionable insights and value through both organic and paid media.

Available to hire

I am a creative and results-driven social media and digital marketing professional with 8 years of experience shaping brand presence and delivering measurable ROI across platforms. In my roles with GAT The Agency and other brands, I craft audience-focused campaigns that boost engagement and foster strong communities.

I excel in content creation, campaign management, analytics, and team leadership. I love collaborating with clients to strategize and optimize campaigns, turning data into actionable insights and value through both organic and paid media.

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Experience Level

Language

Arabic
Fluent
English
Fluent
French
Fluent

Work Experience

Social Media Manager at GAT The Agency
October 1, 2022 - Present
Manage social & digital media across various accounts in automotive, tourism, & entertainment industries. Collaborate with clients to strategize and implement marketing plans driving KPIs via organic and paid campaigns. Launch paid campaigns on Google, META, TikTok, Snapchat, LinkedIn, & X to achieve client objectives. Prepare digital media plans and reports using Google Analytics & Looker Studio, focusing on ROI, CPC, CPM, and CTR, with forward-looking recommendations. Create engaging content ideas such as reels, videos, and offline activations to inform and entertain the community.
Social Media Executive at Branding - Tech
June 1, 2018 - October 1, 2022
Supported campaign rollouts and scheduled content across platforms. Created content calendars aligned with brand objectives across all social channels. Provided live event coverage by posting updates, photos, and videos on social media & community platforms.
Marketer at Sonaco Al Rabih
April 1, 2015 - May 1, 2018
Promoted the company’s product portfolio across multiple channels to support brand growth and align with consumer trends. Executed marketing campaigns, coordinated with sales teams, and supported launches of new products and promotions in the market.
Salesman at Aishti
January 1, 2012 - March 1, 2015
Represented the brand and delivered an exceptional luxury shopping experience. Drove sales to meet store targets, built lasting client relationships, and maintained high standards of customer service and product knowledge.

Education

Bachelor’s Degree in Marketing and Advertising at Notre Dame University (NDU) Beirut, Lebanon
January 11, 2030 - January 1, 2018

Qualifications

The Fundamentals of Digital Marketing
January 11, 2030 - March 31, 2026
Content Marketing
January 11, 2030 - March 31, 2026
Social Media Marketing
January 11, 2030 - March 31, 2026
Email Marketing
January 11, 2030 - March 31, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Other