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Hi, I’m Havana (Han) Tran, founder and principal consultant at Havana & Co. I help small and mid-sized businesses accelerate growth through performance marketing, conversion optimization, and efficient operating systems. I design data-driven campaigns, optimize booking funnels, and build scalable processes that deliver measurable results. With a background spanning software development and media planning, I partner with service and retail brands to translate ambiguous problems into actionable roadmaps. I’ve built AI-assisted workflows, dashboards, and multi-channel campaigns (Google Ads, Meta, SEO/SEM) that align marketing, sales, and operations—from first touch to post-sale service.…Hi, I’m Havana (Han) Tran, founder and principal consultant at Havana & Co. I help small and mid-sized businesses accelerate growth through performance marketing, conversion optimization, and efficient operating systems. I design data-driven campaigns, optimize booking funnels, and build scalable processes that deliver measurable results. With a background spanning software development and media planning, I partner with service and retail brands to translate ambiguous problems into actionable roadmaps. I’ve built AI-assisted workflows, dashboards, and multi-channel campaigns (Google Ads, Meta, SEO/SEM) that align marketing, sales, and operations—from first touch to post-sale service.

Havana (Han) Tran

Growth Marketer, Marketing Strategist, Marketing Consultant, +2

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Hi, I’m Havana (Han) Tran, founder and principal consultant at Havana & Co. I help small and mid-sized businesses accelerate growth through performance marketing, conversion optimization, and efficient operating systems. I design data-driven campaigns, optimize booking funnels, and build scalable processes that deliver measurable results. With a background spanning software development and media planning, I partner with service and retail brands to translate ambiguous problems into actionable roadmaps. I’ve built AI-assisted workflows, dashboards, and multi-channel campaigns (Google Ads, Meta, SEO/SEM) that align marketing, sales, and operations—from first touch to post-sale service.…Hi, I’m Havana (Han) Tran, founder and principal consultant at Havana & Co. I help small and mid-sized businesses accelerate growth through performance marketing, conversion optimization, and efficient operating systems. I design data-driven campaigns, optimize booking funnels, and build scalable processes that deliver measurable results. With a background spanning software development and media planning, I partner with service and retail brands to translate ambiguous problems into actionable roadmaps. I’ve built AI-assisted workflows, dashboards, and multi-channel campaigns (Google Ads, Meta, SEO/SEM) that align marketing, sales, and operations—from first touch to post-sale service.

Available to hire

Hi, I’m Havana (Han) Tran, founder and principal consultant at Havana & Co. I help small and mid-sized businesses accelerate growth through performance marketing, conversion optimization, and efficient operating systems. I design data-driven campaigns, optimize booking funnels, and build scalable processes that deliver measurable results.

With a background spanning software development and media planning, I partner with service and retail brands to translate ambiguous problems into actionable roadmaps. I’ve built AI-assisted workflows, dashboards, and multi-channel campaigns (Google Ads, Meta, SEO/SEM) that align marketing, sales, and operations—from first touch to post-sale service.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Vietnamese

Fluent

Work Experience

Founder & Principal Consultant (Systems & Operations) at Havana & Co.

January 1, 2023 - Present

Founded and lead Havana & Co. to help clients scale through SQL-driven reporting, AI-assisted workflows, and iterative experiments across marketing, booking funnels, and customer journeys. Built conversion-focused landing pages and booking funnels, improved lead-to-booking conversion, and managed Google Ads & Meta campaigns. Developed lightweight, data-driven reporting systems and dashboards to track traffic, conversions, and bookings. Collaborated across marketing, operations, and customer workﬂows to ensure consistent service delivery and execution. Supported growth for service and retail brands, including a nail salon launch and a tour/transportation business, by designing and optimizing revenue-enhancing strategies.

Senior Media Manager at Vinamilk

January 1, 2011 - December 31, 2022

Identified optimization opportunities across large-scale campaigns, collaborating with cross-functional teams to improve efficiency and ROI. Oversaw multi-million-dollar advertising budgets with spend governance, compliance, and performance accountability. Established internal processes for vendor management, audit readiness, and budget validation used across the organization. Acted as senior liaison between agencies, finance, legal, and leadership during complex campaign cycles.

Media Planner at Mindshare (GroupM)

January 1, 2007 - December 31, 2011

Developed structured media plans for large consumer brands, aligning objectives, budgets, and channel mix with business goals. Conducted post-campaign analysis to evaluate performance, identify tradeoffs, and refine planning assumptions for future decisions.

Software Developer at AIA Life Insurance

January 1, 2004 - December 31, 2007

Built and maintained internal business systems and payroll solutions, supporting HR and operational workflows across mid-sized enterprises.

Software Developer at Cadena Indochina Co. Ltd.

January 1, 2001 - December 31, 2004

Built and maintained internal business systems and payroll solutions, supporting HR and operational workflows across mid-sized enterprises.