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I’m a Brand & Marketing Director with a decade of experience leading brand strategy, content development, and integrated campaigns across hospitality, CPG, wellness, and lifestyle sectors. I’m passionate about turning brand vision into data-informed strategies that drive visibility, engagement, and growth. I excel at building trust with clients, guiding cross-functional teams, and delivering high-impact results through creative direction, social media, events, and partnerships. I’m highly collaborative, detail-oriented, and design-minded, bringing big-picture thinking and hands-on leadership to every project while staying focused on measurable outcomes and strong client relationships.…I’m a Brand & Marketing Director with a decade of experience leading brand strategy, content development, and integrated campaigns across hospitality, CPG, wellness, and lifestyle sectors. I’m passionate about turning brand vision into data-informed strategies that drive visibility, engagement, and growth. I excel at building trust with clients, guiding cross-functional teams, and delivering high-impact results through creative direction, social media, events, and partnerships. I’m highly collaborative, detail-oriented, and design-minded, bringing big-picture thinking and hands-on leadership to every project while staying focused on measurable outcomes and strong client relationships.

Jessica Rupnik

Brand Strategist, Marketing Strategist, Creative Director, +2

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I’m a Brand & Marketing Director with a decade of experience leading brand strategy, content development, and integrated campaigns across hospitality, CPG, wellness, and lifestyle sectors. I’m passionate about turning brand vision into data-informed strategies that drive visibility, engagement, and growth. I excel at building trust with clients, guiding cross-functional teams, and delivering high-impact results through creative direction, social media, events, and partnerships. I’m highly collaborative, detail-oriented, and design-minded, bringing big-picture thinking and hands-on leadership to every project while staying focused on measurable outcomes and strong client relationships.…I’m a Brand & Marketing Director with a decade of experience leading brand strategy, content development, and integrated campaigns across hospitality, CPG, wellness, and lifestyle sectors. I’m passionate about turning brand vision into data-informed strategies that drive visibility, engagement, and growth. I excel at building trust with clients, guiding cross-functional teams, and delivering high-impact results through creative direction, social media, events, and partnerships. I’m highly collaborative, detail-oriented, and design-minded, bringing big-picture thinking and hands-on leadership to every project while staying focused on measurable outcomes and strong client relationships.

Available to hire

I’m a Brand & Marketing Director with a decade of experience leading brand strategy, content development, and integrated campaigns across hospitality, CPG, wellness, and lifestyle sectors. I’m passionate about turning brand vision into data-informed strategies that drive visibility, engagement, and growth. I excel at building trust with clients, guiding cross-functional teams, and delivering high-impact results through creative direction, social media, events, and partnerships.

I’m highly collaborative, detail-oriented, and design-minded, bringing big-picture thinking and hands-on leadership to every project while staying focused on measurable outcomes and strong client relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Marketing at SBE Hospitality Group

August 1, 2019 - July 1, 2020

Managed and guided all marketing efforts across 8 brands, overseeing social and digital brand strategy. Produced and executed promotional events (JAJA Grammy’s party, Taste of sbe LA/Miami, launch week of S Bar Brentwood) and defined the brand position to differentiate from competitors and appeal to target audiences.

Founder & Brand Strategist at Jessica Sarah Social

July 1, 2020 - Present

Founded and led brand strategy for client portfolio, developing content strategies aligned with client goals, audience behavior, and industry trends to drive engagement and growth. Managed key accounts and client relationships across multiple verticals.

Head of Content at Jessica Sarah Social

July 1, 2023 - October 1, 2024

Led end-to-end content strategy, planning, execution, and posting. Oversaw a cross-functional team of creators and freelancers, fostering collaboration and delivering consistent brand messaging and growth.

Senior Marketing Manager at Unstoppable Media

May 1, 2022 - July 1, 2023

Developed content and led end-to-end social strategy; cultivated strategic brand partnerships to drive awareness, growth, and long-term value. Protected and elevated brand identity with consistent messaging and visual cohesion across all channels.