Hi, I’m Cherisha Etnel, a driven influencer marketing professional with a track record in influencer marketing management and customer service. I enjoy partnering with brands and creators to design campaigns that drive engagement and measurable results. I’ve had the pleasure to work with and lead influencer marketing campaigns for the likes of Dyson, Moncler, Primark, Chanel Beauty, Bally and Swatch. I excel at building creator relationships, crafting creative briefs, negotiating contracts, and delivering campaigns aligned with brand goals. I stay on top of current digital marketing trends and actively scout emerging talent to keep campaigns fresh and effective.

Hi, I’m Cherisha Etnel, a driven influencer marketing professional with a track record in influencer marketing management and customer service. I enjoy partnering with brands and creators to design campaigns that drive engagement and measurable results. I’ve had the pleasure to work with and lead influencer marketing campaigns for the likes of Dyson, Moncler, Primark, Chanel Beauty, Bally and Swatch. I excel at building creator relationships, crafting creative briefs, negotiating contracts, and delivering campaigns aligned with brand goals. I stay on top of current digital marketing trends and actively scout emerging talent to keep campaigns fresh and effective.

Available to hire

Hi, I’m Cherisha Etnel, a driven influencer marketing professional with a track record in influencer marketing management and customer service. I enjoy partnering with brands and creators to design campaigns that drive engagement and measurable results.

I’ve had the pleasure to work with and lead influencer marketing campaigns for the likes of Dyson, Moncler, Primark, Chanel Beauty, Bally and Swatch. I excel at building creator relationships, crafting creative briefs, negotiating contracts, and delivering campaigns aligned with brand goals. I stay on top of current digital marketing trends and actively scout emerging talent to keep campaigns fresh and effective.

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Experience Level

Language

English
Advanced
Dutch
Advanced

Work Experience

Senior Influencer Marketing Manager at IMA | New Market Fashion Agency
January 1, 2019 - December 31, 2022
Managed influencers during international collaborative campaigns for brands including Chanel Beauty, Tony's Chocolonely, Moncler, Bally, and Swatch; created influencer briefs; nurtured relationships with influencers and talent agencies; scouted up-and-coming talent; negotiated and executed contracts; conducted market research and competitor analyses; maintained relationships with new marketing social media channels; tracked performance with KPI-focused reporting.
Junior Influencer Marketing Manager / Social Media Coordinator at IMA | Bally, Moncler, Chanel Beauty
January 1, 2018 - January 1, 2019
Assisted in managing influencers during international campaigns; contributed to creative briefs; supported talent agency coordination; tracked results; helped maintain influencer relationships and content planning.
Visual Merchandiser at IMA | New Market Fashion Agency
January 1, 2016 - January 1, 2017
Managed in-store visual merchandising; planned and set up store displays; curated mannequins and product presentation across departments to reflect brand image; maintained store aesthetics.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services