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I’m a digital marketing and brand management professional with a track record of elevating online presence and driving measurable outcomes. I design data-driven strategies across SEO, SEM, content marketing, social media, and paid media, translating business objectives into compelling campaigns that boost engagement and conversions. I thrive in cross-functional environments and love turning insights into action. In my work, I craft branded storytelling and optimize conversion paths—from website UX improvements to analytics-driven optimization of paid campaigns—while collaborating with teams to maintain brand consistency and deliver measurable results.…I’m a digital marketing and brand management professional with a track record of elevating online presence and driving measurable outcomes. I design data-driven strategies across SEO, SEM, content marketing, social media, and paid media, translating business objectives into compelling campaigns that boost engagement and conversions. I thrive in cross-functional environments and love turning insights into action. In my work, I craft branded storytelling and optimize conversion paths—from website UX improvements to analytics-driven optimization of paid campaigns—while collaborating with teams to maintain brand consistency and deliver measurable results.

Macarena Santiago

Content Creator, Digital Marketer, Social Media Manager, +2

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I’m a digital marketing and brand management professional with a track record of elevating online presence and driving measurable outcomes. I design data-driven strategies across SEO, SEM, content marketing, social media, and paid media, translating business objectives into compelling campaigns that boost engagement and conversions. I thrive in cross-functional environments and love turning insights into action. In my work, I craft branded storytelling and optimize conversion paths—from website UX improvements to analytics-driven optimization of paid campaigns—while collaborating with teams to maintain brand consistency and deliver measurable results.…I’m a digital marketing and brand management professional with a track record of elevating online presence and driving measurable outcomes. I design data-driven strategies across SEO, SEM, content marketing, social media, and paid media, translating business objectives into compelling campaigns that boost engagement and conversions. I thrive in cross-functional environments and love turning insights into action. In my work, I craft branded storytelling and optimize conversion paths—from website UX improvements to analytics-driven optimization of paid campaigns—while collaborating with teams to maintain brand consistency and deliver measurable results.

Available to hire

I’m a digital marketing and brand management professional with a track record of elevating online presence and driving measurable outcomes. I design data-driven strategies across SEO, SEM, content marketing, social media, and paid media, translating business objectives into compelling campaigns that boost engagement and conversions. I thrive in cross-functional environments and love turning insights into action.

In my work, I craft branded storytelling and optimize conversion paths—from website UX improvements to analytics-driven optimization of paid campaigns—while collaborating with teams to maintain brand consistency and deliver measurable results.

Skills

SEO Copywriting

Experience Level

SEO Copywriting

Intermediate

Language

Spanish; Castilian

Fluent

Work Experience

Digital Marketing and Brand Management at Emerald Luxe Limo

January 1, 2026 - Present

Redesigned and optimized the company’s Wix website to improve user experience, mobile responsiveness, and search visibility. Enhanced on-page SEO and keyword strategy to strengthen organic reach and local discoverability. Managed and grew the brand’s presence across Facebook, Instagram, and LinkedIn via a structured content calendar and publishing workflow. Designed original branded assets aligned with luxury positioning. Planned, launched, and monitored paid campaigns across Meta Ads and Google Ads to support lead generation and brand awareness. Wrote optimized captions, hashtags, and ad copy and analyzed platform analytics to refine performance and engagement.

Strategic Marketing Consultant at Eastside Integrated Primary Care

January 1, 2025 - Present

Developed a comprehensive integrated marketing plan for a real-world business client, including SEO, SEM, content marketing, Google Ads, social media ads, and in-store marketing. Conducted extensive primary and secondary research to identify the client’s core marketing challenge and inform strategy. Implemented and optimized tactics to achieve key objectives and analyzed performance data to measure results. Produced a detailed final report and presentation illustrating strategy, execution, and outcomes to stakeholders.

Social Media Marketing and Brand Relations at Quiet Bloom

December 1, 2022 - Present

Scaled a niche TikTok account to 14,000+ followers by designing and executing a targeted content strategy within the book industry. Established and managed promotional partnerships with authors and publishing houses, securing ARCs and new releases for review and campaign promotion. Served as a brand ambassador, leveraging platform analytics, audience insights, and trend analysis to amplify launches and cultivate reader engagement.

Social Media Internship at The Chocolate Explorer’s Club

May 1, 2025 - August 1, 2025

Orchestrated the development and execution of a strategic content calendar to optimize brand consistency and visibility. Conceptualized, designed, and refined multimedia content, crafting copy and visuals aligned with the brand. Achieved a 96% increase in reach and grew followers by over 25% versus the previous quarter. Strengthened engagement through data-informed storytelling and creative campaign execution.

Event Marketing and Webinar Production at Bellevue College

May 1, 2025 - June 1, 2025

Led a cross-functional student team in the end-to-end planning, marketing, and execution of a virtual seminar. Developed an event marketing plan, including positioning, audience targeting, promotion, and timeline management. Recruited external speakers, managed communications, and oversaw logistics, including agenda, technical setup, and live hosting. Delivered and moderated the live event to ensure a professional attendee experience aligned with institutional goals.