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I’m Maria Fritzell, a commercially minded Digital Marketing Manager with over 17 years of experience driving profitable growth across e-commerce, retail, travel, and consumer electronics. I’ve led large marketing budgets, scaled acquisition channels, and delivered measurable revenue growth across multiple markets. I combine hands-on performance marketing with strategic and analytical thinking, including PPC, media planning, CRO, and analytics. I’ve recently completed AI for Digital Marketing training to stay at the forefront of the field and am excited to apply AI-driven insights to marketing strategies.…I’m Maria Fritzell, a commercially minded Digital Marketing Manager with over 17 years of experience driving profitable growth across e-commerce, retail, travel, and consumer electronics. I’ve led large marketing budgets, scaled acquisition channels, and delivered measurable revenue growth across multiple markets. I combine hands-on performance marketing with strategic and analytical thinking, including PPC, media planning, CRO, and analytics. I’ve recently completed AI for Digital Marketing training to stay at the forefront of the field and am excited to apply AI-driven insights to marketing strategies.

Maria Fritzell

Designer, Brand Designer, Web Designer, +2

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I’m Maria Fritzell, a commercially minded Digital Marketing Manager with over 17 years of experience driving profitable growth across e-commerce, retail, travel, and consumer electronics. I’ve led large marketing budgets, scaled acquisition channels, and delivered measurable revenue growth across multiple markets. I combine hands-on performance marketing with strategic and analytical thinking, including PPC, media planning, CRO, and analytics. I’ve recently completed AI for Digital Marketing training to stay at the forefront of the field and am excited to apply AI-driven insights to marketing strategies.…I’m Maria Fritzell, a commercially minded Digital Marketing Manager with over 17 years of experience driving profitable growth across e-commerce, retail, travel, and consumer electronics. I’ve led large marketing budgets, scaled acquisition channels, and delivered measurable revenue growth across multiple markets. I combine hands-on performance marketing with strategic and analytical thinking, including PPC, media planning, CRO, and analytics. I’ve recently completed AI for Digital Marketing training to stay at the forefront of the field and am excited to apply AI-driven insights to marketing strategies.

Available to hire

I’m Maria Fritzell, a commercially minded Digital Marketing Manager with over 17 years of experience driving profitable growth across e-commerce, retail, travel, and consumer electronics. I’ve led large marketing budgets, scaled acquisition channels, and delivered measurable revenue growth across multiple markets.

I combine hands-on performance marketing with strategic and analytical thinking, including PPC, media planning, CRO, and analytics. I’ve recently completed AI for Digital Marketing training to stay at the forefront of the field and am excited to apply AI-driven insights to marketing strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Swedish

Fluent

English

Fluent

French

Fluent

German

Advanced

Work Experience

Performance Marketing Lead at Samsung Electronics (Consultant via Digitalenta)

March 1, 2024 - September 1, 2025

Led performance marketing strategy for MX products in the Nordic market. Owned Paid Search, Paid Social and Affiliate marketing performance. Managed multi-channel acquisition strategy focused on revenue growth and efficiency.

Online Manager at Skruvat Reservdelar (Mobivia Group)

August 1, 2019 - February 1, 2024

Customer acquisition and online growth across the Nordics for two brands. Managed annual digital marketing budget of 89M SEK. Responsible for SEO, Paid Media, Affiliates, CRO and Offline acquisition. Led Adobe Analytics implementation. Strong focus on commercial performance and ROI optimisation. Worked cross-functionally with product, tech and commercial leadership teams.

Online Manager at Rapunzel of Sweden

December 1, 2016 - August 1, 2019

Led international online growth initiatives with focus on European expansion. Increased German market revenue significantly, winning Achievement of the Year Award. Developed acquisition strategy across paid and organic channels.

Customer Acquisition Manager at Moss Bros (UK)

November 1, 2012 - July 1, 2015

Responsible for SEM, SEO, Paid Social, Display and Affiliate channels. Increased SEM revenue by 600%. Our small team grew e-commerce revenue from £1.6M to £10M annually in about 2 years. Managed a specialist as well as external agencies.

PPC Specialist – DACH Markets at Thomas Cook Group

November 1, 2010 - November 1, 2012

Managed €7M annual PPC budget across German-speaking markets. Delivered large-scale acquisition performance improvements.

PPC Specialist (Contract) at Expedia Group

May 1, 2010 - November 1, 2010

PPC Campaigns across UK & German markets. Oversaw ~2 million keywords and £900K monthly spend.

Online Marketing Consultant at Stream:20 – Sky Germany Project

October 1, 2009 - April 1, 2010

Reduced CPA to 35% below target. Delivered more than double projected sales performance.

PPC Marketing Manager for Dial-a-Phone and Mobile Expess at Phones4U

March 1, 2008 - August 1, 2009

Brought PPC operations in-house. Increased orders by 30% while halving cost per order.