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I'm Assunta Trano, a commercially driven marketing leader with 15+ years shaping premium beauty, personal care, and wellness brands across the UK and international markets. As Marketing Director, I launch and accelerate brands into new markets, delivering revenue growth across DTC, ecommerce, retail, and wholesale channels, and leading full-funnel, integrated marketing strategies. I blend the strategic rigor of a CPG environment with hands-on execution and agility from high-growth, multi-brand businesses, with deep experience expanding in EMEA. I excel at turning consumer insights into compelling brand positioning, building multi-channel campaigns (digital, social, PR, OOH, retail, experiential), and optimizing CRM and customer lifecycle. I've led partnerships with key accounts, agencies, and creators, built high-performing teams, and owned P&L in fast-paced settings. I aim to drive measurable, ROI-driven growth while delivering premium customer experiences across markets.…I'm Assunta Trano, a commercially driven marketing leader with 15+ years shaping premium beauty, personal care, and wellness brands across the UK and international markets. As Marketing Director, I launch and accelerate brands into new markets, delivering revenue growth across DTC, ecommerce, retail, and wholesale channels, and leading full-funnel, integrated marketing strategies. I blend the strategic rigor of a CPG environment with hands-on execution and agility from high-growth, multi-brand businesses, with deep experience expanding in EMEA. I excel at turning consumer insights into compelling brand positioning, building multi-channel campaigns (digital, social, PR, OOH, retail, experiential), and optimizing CRM and customer lifecycle. I've led partnerships with key accounts, agencies, and creators, built high-performing teams, and owned P&L in fast-paced settings. I aim to drive measurable, ROI-driven growth while delivering premium customer experiences across markets.

Assunta Trano

Marketing Consultant, Fractional CMO, Marketer, +6

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I'm Assunta Trano, a commercially driven marketing leader with 15+ years shaping premium beauty, personal care, and wellness brands across the UK and international markets. As Marketing Director, I launch and accelerate brands into new markets, delivering revenue growth across DTC, ecommerce, retail, and wholesale channels, and leading full-funnel, integrated marketing strategies. I blend the strategic rigor of a CPG environment with hands-on execution and agility from high-growth, multi-brand businesses, with deep experience expanding in EMEA. I excel at turning consumer insights into compelling brand positioning, building multi-channel campaigns (digital, social, PR, OOH, retail, experiential), and optimizing CRM and customer lifecycle. I've led partnerships with key accounts, agencies, and creators, built high-performing teams, and owned P&L in fast-paced settings. I aim to drive measurable, ROI-driven growth while delivering premium customer experiences across markets.…I'm Assunta Trano, a commercially driven marketing leader with 15+ years shaping premium beauty, personal care, and wellness brands across the UK and international markets. As Marketing Director, I launch and accelerate brands into new markets, delivering revenue growth across DTC, ecommerce, retail, and wholesale channels, and leading full-funnel, integrated marketing strategies. I blend the strategic rigor of a CPG environment with hands-on execution and agility from high-growth, multi-brand businesses, with deep experience expanding in EMEA. I excel at turning consumer insights into compelling brand positioning, building multi-channel campaigns (digital, social, PR, OOH, retail, experiential), and optimizing CRM and customer lifecycle. I've led partnerships with key accounts, agencies, and creators, built high-performing teams, and owned P&L in fast-paced settings. I aim to drive measurable, ROI-driven growth while delivering premium customer experiences across markets.

Available to hire

I’m Assunta Trano, a commercially driven marketing leader with 15+ years shaping premium beauty, personal care, and wellness brands across the UK and international markets. As Marketing Director, I launch and accelerate brands into new markets, delivering revenue growth across DTC, ecommerce, retail, and wholesale channels, and leading full-funnel, integrated marketing strategies. I blend the strategic rigor of a CPG environment with hands-on execution and agility from high-growth, multi-brand businesses, with deep experience expanding in EMEA.

I excel at turning consumer insights into compelling brand positioning, building multi-channel campaigns (digital, social, PR, OOH, retail, experiential), and optimizing CRM and customer lifecycle. I’ve led partnerships with key accounts, agencies, and creators, built high-performing teams, and owned P&L in fast-paced settings. I aim to drive measurable, ROI-driven growth while delivering premium customer experiences across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Fluent

Work Experience

Marketing Director at IMETEC UK Ltd (Tenacta Group Spa)

March 1, 2022 - Present

Partnered with the Managing Director as a senior commercial and marketing leader to define and execute the UK growth strategy, delivering revenue growth across DTC, ecommerce, marketplaces, retail, and wholesale channels (ecommerce +500%, marketplaces +250%). Led end-to-end UK market entry and omnichannel go-to-market strategy for a new haircare brand, establishing strong brand positioning and securing national retail distribution while building scalable DTC and marketplace ecosystems. Defined and executed integrated marketing strategies across digital, social, retail, OOH, PR, influencer, and experiential channels, driving brand awareness, customer acquisition, and engagement across both consumer and trade audiences. Developed and scaled influencer and brand ambassador programmes, building long-term partnerships with creators and talent to enhance brand credibility, reach, and cultural relevance within target audiences. Owned full-funnel performance marketing and digital trading strat

Head of Marketing at EF Medispa & EF Skincare Ltd

May 1, 2019 - March 1, 2022

Built and led the marketing function for a multi-site aesthetics clinic group and skincare brand, establishing scalable structures, processes, and agency ecosystems to support sustained growth. Developed and executed integrated, multi-channel marketing strategies across digital, brand, PR, and communications, driving customer acquisition, engagement, and long-term retention. Owned marketing budget and performance, optimising investment through data-led decision-making, funnel analysis, and continuous performance tracking to maximise ROI. Leveraged customer and market insights to design and optimise end-to-end customer journeys — from awareness to conversion and repeat purchase — delivering +20% YoY growth in lead generation and improved conversion rates. Launched and scaled DTC and ecommerce channels, delivering 80% revenue growth while integrating brand and performance marketing across product and service offerings. Led full-funnel performance marketing and CRM strategy (paid medi

Senior Marketing Manager (Head of Department) at Talking Tables Ltd

May 1, 2015 - June 1, 2019

Managed a team of 6+ and UK & International agencies, driving brand awareness and recognition across UK, USA, EU, and ROW; owned integrated brand communications (PR, digital, CRM, B2B materials, social, and content). Led global launch strategy in partnership with NPD, delivering coordinated product launches, visual identity development (packaging, photography, digital assets), and retail-ready toolkits. Directed e-commerce and CRM strategy across six e-commerce platforms, including merchandising, content, promotions, PPC, SEO, Google Shopping, and lifecycle marketing to support acquisition, retention, and growth. Managed international trade marketing and partnerships, including 10+ UK and global trade shows annually, retailer marketing relationships, seasonal showrooms, and full ownership of the marketing budget.

Marketing Manager (Head of Department) at Sleek MakeUP - Walgreens Boots Alliance

February 1, 2014 - May 1, 2015

Set and embedded the brand’s vision, values, and global marketing strategy, leading integrated execution across UK and international markets. Drove retail growth and brand visibility across major UK retailers (Boots, Superdrug, Tesco) through trade marketing, in-store activation, education, and promotional programmes. Led new product and packaging development from concept to launch, defining pricing architecture, managing product costs, and delivering high-impact launch campaigns. Owned brand communications and PR across offline and digital channels, coordinating media and PR agencies and safeguarding a consistent, premium brand image. Partnered with commercial teams to expand distribution and unlock new channels, underpinned by market research, consumer insight, and competitive analysis. Managed a team of 10+ UK & International agencies.

International Channel Manager at Sleek MakeUP - Walgreens Boots Alliance

November 1, 2012 - February 1, 2014

Led the launch and expansion of the brand in key international markets including Spain, Ireland, Saudi Arabia, and Thailand through major retailers. Managed global key accounts (Sephora EME A, Foschini South Africa, Edgars Zimbabwe), ensuring brand consistency, awareness, and alignment with strategic sales goals. Developed and executed market-specific marketing, trade, PR, and social media strategies, delivering strong ROI and protecting the brand’s visual identity internationally. Drove new market entry and distributor strategy, leveraging market intelligence, competitor insights, and commercial analysis to identify growth opportunities. Oversaw forecasting, marketing budgets, and ROI-driven campaign planning, ensuring alignment across international channels and markets.

Channel Marketing Executive at Sleek MakeUP - Walgreens Boots Alliance

November 1, 2011 - November 1, 2012

Supported channel marketing execution across UK and international markets; contributed to trade marketing execution, education and promotions; collaborated with sales to expand distribution and optimize performance.

PR & Marketing Assistant at Sleek MakeUP - Walgreens Boots Alliance

August 1, 2010 - November 1, 2011

Assisted in coordinating brand communications, PR and influencer activity; supported agency management and ensured consistent brand messaging across channels.