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Hi, I’m Pragya Saraf, a results-oriented digital marketing specialist with 5+ years of experience across social media management, SEO, content strategy, and paid advertising. I plan, execute, and optimize multi-channel campaigns for both B2B and B2C brands. I excel at translating data into growth strategies and working in agency-style, multi-client environments. I’m a power user of Canva, Meta Business Suite, Google Analytics, Search Console, and AI-driven workflows, and I thrive on turning insights into actionable recommendations that improve reach, engagement, and conversion.…Hi, I’m Pragya Saraf, a results-oriented digital marketing specialist with 5+ years of experience across social media management, SEO, content strategy, and paid advertising. I plan, execute, and optimize multi-channel campaigns for both B2B and B2C brands. I excel at translating data into growth strategies and working in agency-style, multi-client environments. I’m a power user of Canva, Meta Business Suite, Google Analytics, Search Console, and AI-driven workflows, and I thrive on turning insights into actionable recommendations that improve reach, engagement, and conversion.

Pragya Saraf

Brand Strategist, Marketing Strategist, Content Strategist, +2

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Hi, I’m Pragya Saraf, a results-oriented digital marketing specialist with 5+ years of experience across social media management, SEO, content strategy, and paid advertising. I plan, execute, and optimize multi-channel campaigns for both B2B and B2C brands. I excel at translating data into growth strategies and working in agency-style, multi-client environments. I’m a power user of Canva, Meta Business Suite, Google Analytics, Search Console, and AI-driven workflows, and I thrive on turning insights into actionable recommendations that improve reach, engagement, and conversion.…Hi, I’m Pragya Saraf, a results-oriented digital marketing specialist with 5+ years of experience across social media management, SEO, content strategy, and paid advertising. I plan, execute, and optimize multi-channel campaigns for both B2B and B2C brands. I excel at translating data into growth strategies and working in agency-style, multi-client environments. I’m a power user of Canva, Meta Business Suite, Google Analytics, Search Console, and AI-driven workflows, and I thrive on turning insights into actionable recommendations that improve reach, engagement, and conversion.

Available to hire

Hi, I’m Pragya Saraf, a results-oriented digital marketing specialist with 5+ years of experience across social media management, SEO, content strategy, and paid advertising. I plan, execute, and optimize multi-channel campaigns for both B2B and B2C brands.

I excel at translating data into growth strategies and working in agency-style, multi-client environments. I’m a power user of Canva, Meta Business Suite, Google Analytics, Search Console, and AI-driven workflows, and I thrive on turning insights into actionable recommendations that improve reach, engagement, and conversion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Bengali

Fluent

French

Advanced

Work Experience

Strategic Marketer (Digital Marketing) at Icomera

September 1, 2025 - March 1, 2026

Managed and published content across social media channels; developed monthly content calendars aligned with brand messaging and audience segments. Conducted keyword research and optimized web content for SEO; tracked organic search performance using Google Search Console and Google Analytics. Created sales enablement and promotional materials using Canva, coordinating with designers to ensure brand consistency across platforms. Delivered quarterly performance insight briefs translating analytics into actionable recommendations for marketing and sales teams. Managed multi-channel presence; proposed creative strategies that increased reach and engagement by 15%.

Product Marketing Assistant (Digital & Content) at Axway

September 1, 2024 - August 1, 2025

Planned and executed digital marketing campaigns across social and content channels; led SEO-informed content strategy; produced content briefs, optimized web copy, and monitored rankings and traffic via Google Analytics and Search Console. Managed Meta Business Suite for social scheduling and performance monitoring; tracked engagement metrics and prepared weekly/monthly reports. Set up and monitored Facebook/Instagram ad campaigns to support demand generation; tracked budgets and optimized based on performance data. Collaborated cross-functionally with Product and Sales teams; improved marketing asset engagement by 15% through data-driven iteration.

Digital Marketing Intern at Bridl (E-commerce SaaS)

May 1, 2023 - July 1, 2023

Managed social media accounts independently: planned, created, and scheduled content; engaged with communities and tracked performance metrics. Conducted market research, SEO analysis, and conversion analysis, contributing to a 10% improvement in conversion rate. Launched targeted content marketing initiatives, increasing customer engagement by 15% through iterative content testing and optimization. Partnered with leadership to refine product positioning and audience segmentation for digital campaigns.

Marketing Associate at Panghat Sarees Pvt. Ltd

December 1, 2018 - December 1, 2021

Led social media marketing campaigns, managing accounts, creating content, and developing monthly promotional calendars. Executed product launches and digital campaigns, improving customer satisfaction by 25% and increasing sales by 15%. Coordinated with creative teams to produce campaign assets; managed multiple client accounts and campaign timelines simultaneously. Tracked campaign performance and reported on KPIs; recommended and implemented optimization strategies based on data.