Hi, I’m Jeffrey Lupo, a content strategist and SEO writer specializing in bottom-of-funnel B2B content that ranks on page 1 and converts readers into leads. I’ve spent 8+ years building a proprietary research-to-production process—combining subject-matter expert interviews, SERP analysis, and human-first writing—to deliver top-3 Google rankings and revenue-attributable results for clients in B2B SaaS, cybersecurity, and marketing services. Currently, I run Incisive Content Marketing as Founder & Content Strategist, while also delivering client work through Belkins, Foundation, and Kalyna Marketing. I partner with founders and chiefs to capture expert perspectives and translate them into scalable content programs, from long-form pillar content to concise blog posts, with analytics dashboards that connect organic traffic to leads and pipeline.

Jeffrey Lupo

Hi, I’m Jeffrey Lupo, a content strategist and SEO writer specializing in bottom-of-funnel B2B content that ranks on page 1 and converts readers into leads. I’ve spent 8+ years building a proprietary research-to-production process—combining subject-matter expert interviews, SERP analysis, and human-first writing—to deliver top-3 Google rankings and revenue-attributable results for clients in B2B SaaS, cybersecurity, and marketing services. Currently, I run Incisive Content Marketing as Founder & Content Strategist, while also delivering client work through Belkins, Foundation, and Kalyna Marketing. I partner with founders and chiefs to capture expert perspectives and translate them into scalable content programs, from long-form pillar content to concise blog posts, with analytics dashboards that connect organic traffic to leads and pipeline.

Available to hire

Hi, I’m Jeffrey Lupo, a content strategist and SEO writer specializing in bottom-of-funnel B2B content that ranks on page 1 and converts readers into leads. I’ve spent 8+ years building a proprietary research-to-production process—combining subject-matter expert interviews, SERP analysis, and human-first writing—to deliver top-3 Google rankings and revenue-attributable results for clients in B2B SaaS, cybersecurity, and marketing services.

Currently, I run Incisive Content Marketing as Founder & Content Strategist, while also delivering client work through Belkins, Foundation, and Kalyna Marketing. I partner with founders and chiefs to capture expert perspectives and translate them into scalable content programs, from long-form pillar content to concise blog posts, with analytics dashboards that connect organic traffic to leads and pipeline.

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Work Experience

Founder & Content Strategist at Incisive Content Marketing
January 1, 2025 - Present
Strategy & production: Full-cycle content for B2B tech clients — keyword research, ICP analysis, SME interviews, content briefs, outlines, and long-form articles (2,000+ words). Conversion-focused: bottom-of-funnel, high-buying-intent keywords using a proprietary ‘work-the-body’ framework to drive page-1 rankings and lead generation. Performance tracking: GA4 and Google Search Console dashboards tying organic traffic to leads and pipeline. Agency partnerships: White-label content and SOPs for B2B agencies; brief templates to streamline multi-writer production.
Content Specialist at Belkins
January 1, 2023 - Present
B2B lead generation agency — selected as dedicated writer after evaluating 20+ freelancers. Results include 7 articles generating 30 sales and CRM-qualified opportunities in 9 months; one article driving 257 monthly organic visits; top-ranking articles for key terms. Process includes weekly strategy sessions with SEO strategist and SME interviews with founders and chiefs to build articles around proprietary expert perspectives.
Content Specialist at Foundation
January 1, 2024 - Present
Top-tier B2B content marketing agency; clients include LinkedIn, Unbounce, and HubSpot. Full production cycle: SEO research (SERP analysis), content briefs, custom image direction, outlines, long-form drafts and revisions for competitive B2B SaaS and tech SERPs.
Content Specialist at Kalyna Marketing
January 1, 2022 - December 31, 2024
Long-form SEO blog content for cybersecurity and SaaS verticals; user research, distribution strategy, and client SOP development. New service development: launched LinkedIn lead gen, cold email lead gen, and white-label case studies writing as new agency offerings.

Education

Arts & Technology (ATEC) at The University of Texas at Dallas
January 11, 2030 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other