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I’m Shady El-Refaie, a bilingual content strategist and copywriter helping B2B and B2C brands grow through data-driven content across SEO, video, and social. I design messaging per audience, build scalable content playbooks, and mentor creators to find their angle in crowded markets. My approach blends market research, narrative design, and hands-on coaching to deliver measurable organic growth and stronger brand authority. I partner with teams across SaaS, manufacturing, healthcare, and translation services to turn insights into compelling content—from SEO articles and video scripts to social media and UX copy. I’m passionate about training others, optimizing content for conversion, and driving results through clear storytelling and disciplined experimentation.…I’m Shady El-Refaie, a bilingual content strategist and copywriter helping B2B and B2C brands grow through data-driven content across SEO, video, and social. I design messaging per audience, build scalable content playbooks, and mentor creators to find their angle in crowded markets. My approach blends market research, narrative design, and hands-on coaching to deliver measurable organic growth and stronger brand authority. I partner with teams across SaaS, manufacturing, healthcare, and translation services to turn insights into compelling content—from SEO articles and video scripts to social media and UX copy. I’m passionate about training others, optimizing content for conversion, and driving results through clear storytelling and disciplined experimentation.

Shady El-Refaie

Content Strategist, Copywriter, Social Media Manager, +2

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I’m Shady El-Refaie, a bilingual content strategist and copywriter helping B2B and B2C brands grow through data-driven content across SEO, video, and social. I design messaging per audience, build scalable content playbooks, and mentor creators to find their angle in crowded markets. My approach blends market research, narrative design, and hands-on coaching to deliver measurable organic growth and stronger brand authority. I partner with teams across SaaS, manufacturing, healthcare, and translation services to turn insights into compelling content—from SEO articles and video scripts to social media and UX copy. I’m passionate about training others, optimizing content for conversion, and driving results through clear storytelling and disciplined experimentation.…I’m Shady El-Refaie, a bilingual content strategist and copywriter helping B2B and B2C brands grow through data-driven content across SEO, video, and social. I design messaging per audience, build scalable content playbooks, and mentor creators to find their angle in crowded markets. My approach blends market research, narrative design, and hands-on coaching to deliver measurable organic growth and stronger brand authority. I partner with teams across SaaS, manufacturing, healthcare, and translation services to turn insights into compelling content—from SEO articles and video scripts to social media and UX copy. I’m passionate about training others, optimizing content for conversion, and driving results through clear storytelling and disciplined experimentation.

Available to hire

I’m Shady El-Refaie, a bilingual content strategist and copywriter helping B2B and B2C brands grow through data-driven content across SEO, video, and social. I design messaging per audience, build scalable content playbooks, and mentor creators to find their angle in crowded markets. My approach blends market research, narrative design, and hands-on coaching to deliver measurable organic growth and stronger brand authority.

I partner with teams across SaaS, manufacturing, healthcare, and translation services to turn insights into compelling content—from SEO articles and video scripts to social media and UX copy. I’m passionate about training others, optimizing content for conversion, and driving results through clear storytelling and disciplined experimentation.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Senior Content Creator and Copywriter at Proven 360

September 1, 2023 - July 1, 2025

Designed content strategies, frameworks, and brand guidelines for B2B and B2C clients, defining core messaging per persona across SEO articles, video scripts, company profiles, proposals, and social media. Developed content plans across SaaS, personal branding, e-commerce, manufacturing, and translation services — including an account that reached 7M+ TikTok views in one month. Built personal branding strategies for GCC professionals to establish authority, attract new opportunities, and drive organic growth on social media. Coached content creators one-on-one and in workshops on strategy, finding their angle, and figuring out where they actually fit in a crowded market.

Content Instructor - Mass Communication Faculty at Cairo University (Mass Communication Faculty)

September 1, 2023 - September 1, 2024

Trained more than 500 students in content creation, storytelling, SEO, and keyword research, covering content strategy fundamentals and real-world agency workflows. Delivered training program 'LinkedIn Hooking', covering profile optimization, job search strategies, and how LinkedIn's algorithm impacts content reach. Trained +1,000 professionals through the 'LinkedIn Hooking' program and content creation courses focused on practical, market-ready skills. Partnered with BBC on Aim High — a program supporting Arab journalists with disabilities. Contributed to the content and media training track. Drove 1,540 qualified leads and 1.9M+ impressions for Proven Robotics through paid campaigns across LinkedIn, Facebook, and Instagram — in one year.