Available to hire
I am an enthusiastic marketing strategist with a passion for driving brand success through innovative campaigns. My journey has taken me through various roles in diverse industries, where I have honed my skills and gained valuable insights into market dynamics and consumer behavior. I thrive on creativity, collaboration, and the challenge of exceeding expectations while empowering my teams and clients alike.
Language
English
Fluent
Tamil
Fluent
French
Intermediate
Hindi
Intermediate
Work Experience
Marketing Strategist at Rakumura IT Solutions, Chennai, India
January 1, 2025 - PresentManaged social media visibility for over 6 clients simultaneously, increasing overall reach from 700K to 2.14M through strategic content planning and engagement optimization. Monitored analytics to refine strategies continuously, improving ROI by 30 percent through data-driven decision-making.
Co-Founder at GOATD Streetwear (Startup)
January 1, 2023 - January 1, 2025Launched a streetwear brand focused on sustainability and affordability, catering to GenZ through digital-first B2B and B2C channels. Led marketing, branding, and sales strategy; secured B2B orders and several government-led youth engagement projects.
Performance Marketing Executive - Contract at NoQu, Chennai, India
August 1, 2024 - December 1, 2024Elevated organic traffic by 20% in four months through strategic keyword optimization, advanced content planning, and technical SEO refinements. Drove a 12% reduction in cost per lead.
Digital Marketing Strategist at SimpliLearn, Bangalore, India
August 1, 2023 - April 1, 2024Delivered a 20% reduction in cost per lead while elevating lead quality by mastering data-driven techniques. Boosted click-through rates by 17% through targeted A/B testing.
Intern at SHLOK Information Systems India Pvt Ltd, Coimbatore
May 1, 2021 - August 1, 2021Conducted in-depth market analysis of enterprise software trends in APAC, directly informing product positioning strategies. Optimized digital marketing campaigns across LinkedIn.
Intern at Naturals Salon and Spa (Corporate headquarters), Chennai
May 1, 2023 - August 1, 2023Streamlined target strategies and optimized ad placements through detailed performance analysis, driving an 18% improvement in campaign ROI.
Marketing Strategist at Rakumura IT Solutions
January 1, 2025 - PresentManaged social media visibility for over 6 clients simultaneously, increasing overall reach from 700K to 2.14M through strategic content planning and engagement optimization. Monitored analytics to refine strategies continuously, improving ROI by 30 percent through data-driven decision-making.
Co-Founder at GOATD Streetwear
January 1, 2023 - January 1, 2025Launched a streetwear brand focused on sustainability and affordability, catering to GenZ through digital-first B2B and B2C channels. Led marketing, branding, and sales strategy; secured B2B orders and several government-led youth engagement projects.
Performance Marketing Executive - Contract at NoQu
August 1, 2024 - December 1, 2024Elevated organic traffic by 20% in four months through strategic keyword optimization, advanced content planning, and technical SEO refinements. Drove a 12% reduction in cost per lead by leveraging tools like Google Analytics and SEMrush.
Digital Marketing Strategist at SimpliLearn
August 1, 2023 - April 1, 2024Delivered a 20% reduction in cost per lead while elevating lead quality. Boosted click-through rates by 17% through targeted A/B testing on high-impact creative assets.
Intern at SHLOK Information Systems India Pvt Ltd
May 1, 2021 - August 1, 2021Conducted in-depth market analysis of enterprise software trends in APAC, identifying key growth areas. Optimized digital marketing campaigns across LinkedIn.
Intern at Naturals Salon and Spa
May 1, 2023 - August 1, 2023Streamlined target strategies and optimized ad placements through detailed performance analysis, driving an 18% improvement in campaign ROI.
Education
Bachelor in Business Administration at Loyola College, Chennai, India
August 1, 2020 - August 1, 2023Semester Exchange at IESEG School of Management, Lille, France
September 1, 2022 - April 1, 2023Bachelor in Business Administration at Loyola College
August 1, 2020 - August 1, 2023Semester Exchange at IESEG School of Management
September 1, 2022 - April 1, 2023Qualifications
Industry Experience
Consumer Goods, Retail, Education, Media & Entertainment, Professional Services, Manufacturing
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