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Hello, I’m Islam Mohamed, a Senior Media Buyer and Digital Marketing Specialist with over six years of hands-on experience managing Google Ads, Facebook/Meta Ads, Snapchat, and TikTok campaigns across Egypt and GCC markets. I currently run ads in Riyadh, Abu Dhabi and Egypt across multiple industries, including e-commerce, with activities spanning Google Shopping campaigns, Google Merchant Center, and display advertising in the UK, as well as app-install campaigns with Chinese developers. I’m a data-driven marketer focused on ROAS, optimization, and cross-channel performance. I hold a Bachelor’s degree in Management Information Systems and have built a track record of delivering measurable results through strategic planning, audience targeting, and collaboration with creative and technical teams. In my spare time, I enjoy swimming, computers, reading, and football, and I’m always eager to learn new tools and techniques to elevate campaigns and grow brands.…Hello, I’m Islam Mohamed, a Senior Media Buyer and Digital Marketing Specialist with over six years of hands-on experience managing Google Ads, Facebook/Meta Ads, Snapchat, and TikTok campaigns across Egypt and GCC markets. I currently run ads in Riyadh, Abu Dhabi and Egypt across multiple industries, including e-commerce, with activities spanning Google Shopping campaigns, Google Merchant Center, and display advertising in the UK, as well as app-install campaigns with Chinese developers. I’m a data-driven marketer focused on ROAS, optimization, and cross-channel performance. I hold a Bachelor’s degree in Management Information Systems and have built a track record of delivering measurable results through strategic planning, audience targeting, and collaboration with creative and technical teams. In my spare time, I enjoy swimming, computers, reading, and football, and I’m always eager to learn new tools and techniques to elevate campaigns and grow brands.

Islam Mohamed

Marketing Strategist, Content Creator, Social Media Manager, +2

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Hello, I’m Islam Mohamed, a Senior Media Buyer and Digital Marketing Specialist with over six years of hands-on experience managing Google Ads, Facebook/Meta Ads, Snapchat, and TikTok campaigns across Egypt and GCC markets. I currently run ads in Riyadh, Abu Dhabi and Egypt across multiple industries, including e-commerce, with activities spanning Google Shopping campaigns, Google Merchant Center, and display advertising in the UK, as well as app-install campaigns with Chinese developers. I’m a data-driven marketer focused on ROAS, optimization, and cross-channel performance. I hold a Bachelor’s degree in Management Information Systems and have built a track record of delivering measurable results through strategic planning, audience targeting, and collaboration with creative and technical teams. In my spare time, I enjoy swimming, computers, reading, and football, and I’m always eager to learn new tools and techniques to elevate campaigns and grow brands.…Hello, I’m Islam Mohamed, a Senior Media Buyer and Digital Marketing Specialist with over six years of hands-on experience managing Google Ads, Facebook/Meta Ads, Snapchat, and TikTok campaigns across Egypt and GCC markets. I currently run ads in Riyadh, Abu Dhabi and Egypt across multiple industries, including e-commerce, with activities spanning Google Shopping campaigns, Google Merchant Center, and display advertising in the UK, as well as app-install campaigns with Chinese developers. I’m a data-driven marketer focused on ROAS, optimization, and cross-channel performance. I hold a Bachelor’s degree in Management Information Systems and have built a track record of delivering measurable results through strategic planning, audience targeting, and collaboration with creative and technical teams. In my spare time, I enjoy swimming, computers, reading, and football, and I’m always eager to learn new tools and techniques to elevate campaigns and grow brands.

Available to hire

Hello, I’m Islam Mohamed, a Senior Media Buyer and Digital Marketing Specialist with over six years of hands-on experience managing Google Ads, Facebook/Meta Ads, Snapchat, and TikTok campaigns across Egypt and GCC markets. I currently run ads in Riyadh, Abu Dhabi and Egypt across multiple industries, including e-commerce, with activities spanning Google Shopping campaigns, Google Merchant Center, and display advertising in the UK, as well as app-install campaigns with Chinese developers. I’m a data-driven marketer focused on ROAS, optimization, and cross-channel performance.

I hold a Bachelor’s degree in Management Information Systems and have built a track record of delivering measurable results through strategic planning, audience targeting, and collaboration with creative and technical teams. In my spare time, I enjoy swimming, computers, reading, and football, and I’m always eager to learn new tools and techniques to elevate campaigns and grow brands.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Freelance Digital Marketing Consultant at Platinum Lead Digital Marketing Inc.

July 1, 2024 - Present

Structuring Google Ads accounts based on website content; conducting keyword research; organizing ad groups; setting up campaigns aligned to marketing goals; building negative keyword lists; optimizing keywords and negatives; selecting bidding strategies; implementing conversion tracking via Google Tag Manager; setting up remarketing tags; landing page optimization; audience targeting; running campaigns such as Smart/Search, Shopping, and Performance Max; coordinating across clients to maximize ROAS.

Senior Digital Marketing Specialist at Royal Furniture Group

August 1, 2021 - July 31, 2024

Established ad accounts and digital marketing plan aligned with market strategy; leveraged multiple channels to promote products and drive store traffic; created Google Merchant Center campaigns linked to Google Ads for shipping optimization; managed e-commerce campaigns across platforms; collaborated with content and design teams; tracked performance with analytics and set SMART goals to improve ROI and brand recall.

Digital Marketing Specialist at 2XL Furniture & Home Decor

January 1, 2018 - August 31, 2021

Set up and manage ads accounts, conducted keyword research, wrote ad copies, optimized bidding strategies, and monitored campaign performance to maximize ROI; developed marketing strategies across social, search, and display; measured outcomes and iterated to improve ROI and engagement.

Digital Marketing Specialist at MAZRUI INTERNATIONAL

January 1, 2016 - December 31, 2018

Researched advertising trends and competitors’ pricing; determined optimal ad placements and content; developed digital marketing content; published and promoted campaigns; monitored digital traffic and analyzed data using analytics tools; optimized paid campaigns and scaled opportunities to maximize ROI.

Showroom Manager at Serta Showroom

January 1, 2014 - December 31, 2016

Managed daily showroom operations, sales targets, staff, and budget; oversaw advertising, promotions, and product information to support brand image; trained team, implemented processes, and ensured high standards of customer experience and store performance.

Retail Store Manager at Circle K

January 1, 2012 - December 31, 2014

Handled LPOs and inventory checks; trained staff in customer service; received goods from suppliers; maintained store policies; prepared and led weekly/monthly performance reviews with head office; ensured operational excellence and staff compliance.

Customer Service Representative at Vodafone Egypt

January 1, 2011 - April 30, 2012

Responded to customer inquiries, resolved complaints, activated new SIM cards, coordinated with technical support, promoted mobile plans, and managed customer tickets to ensure satisfaction.

E-Marketing & IT Specialist at Al Safa W Al Marwa Company For Abroad Recruitments

January 1, 2010 - February 28, 2011

Reviewed emails and CVs, organized candidate data, created Microsoft forms, and managed online job adverts and recruitment campaigns to attract qualified candidates.

Receptionist at Hilton

January 1, 2008 - December 31, 2010

Welcomed guests, managed check-ins/outs, resolved guest issues, maintained records, and assisted guests with local guidance and services.

Administrative Assistant at United Group Company

July 1, 2006 - December 31, 2008

Answered and made calls, managed communications, organized documents, and supported management with scheduling and filing tasks.