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Hi, I'm Stacey Schneider—a results-driven B2B marketing professional with 15+ years of experience in marketing automation, demand generation, and multi-channel campaign optimization. I partner with Sales, RevOps, and Content teams to improve lead quality, funnel performance, and ROI across global markets. I specialize in lifecycle marketing, lead scoring, and conversion optimization, with a strong focus on GDPR compliance and data privacy. I'm passionate about GDPR/data compliance, AI-driven optimization, and scalable, data-driven marketing systems. I've led global programs across multiple regions, implemented AI-enabled learning and development initiatives, and delivered ROI-focused campaigns in fast-changing environments.…Hi, I'm Stacey Schneider—a results-driven B2B marketing professional with 15+ years of experience in marketing automation, demand generation, and multi-channel campaign optimization. I partner with Sales, RevOps, and Content teams to improve lead quality, funnel performance, and ROI across global markets. I specialize in lifecycle marketing, lead scoring, and conversion optimization, with a strong focus on GDPR compliance and data privacy. I'm passionate about GDPR/data compliance, AI-driven optimization, and scalable, data-driven marketing systems. I've led global programs across multiple regions, implemented AI-enabled learning and development initiatives, and delivered ROI-focused campaigns in fast-changing environments.

Stacey Schneider

Marketing Automation Specialist, Marketing Strategist, Growth Marketer, +2

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Hi, I'm Stacey Schneider—a results-driven B2B marketing professional with 15+ years of experience in marketing automation, demand generation, and multi-channel campaign optimization. I partner with Sales, RevOps, and Content teams to improve lead quality, funnel performance, and ROI across global markets. I specialize in lifecycle marketing, lead scoring, and conversion optimization, with a strong focus on GDPR compliance and data privacy. I'm passionate about GDPR/data compliance, AI-driven optimization, and scalable, data-driven marketing systems. I've led global programs across multiple regions, implemented AI-enabled learning and development initiatives, and delivered ROI-focused campaigns in fast-changing environments.…Hi, I'm Stacey Schneider—a results-driven B2B marketing professional with 15+ years of experience in marketing automation, demand generation, and multi-channel campaign optimization. I partner with Sales, RevOps, and Content teams to improve lead quality, funnel performance, and ROI across global markets. I specialize in lifecycle marketing, lead scoring, and conversion optimization, with a strong focus on GDPR compliance and data privacy. I'm passionate about GDPR/data compliance, AI-driven optimization, and scalable, data-driven marketing systems. I've led global programs across multiple regions, implemented AI-enabled learning and development initiatives, and delivered ROI-focused campaigns in fast-changing environments.

Available to hire

Hi, I’m Stacey Schneider—a results-driven B2B marketing professional with 15+ years of experience in marketing automation, demand generation, and multi-channel campaign optimization. I partner with Sales, RevOps, and Content teams to improve lead quality, funnel performance, and ROI across global markets. I specialize in lifecycle marketing, lead scoring, and conversion optimization, with a strong focus on GDPR compliance and data privacy.

I’m passionate about GDPR/data compliance, AI-driven optimization, and scalable, data-driven marketing systems. I’ve led global programs across multiple regions, implemented AI-enabled learning and development initiatives, and delivered ROI-focused campaigns in fast-changing environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Zimmer Biomet

October 1, 2025 - Present

Coordinated cross-functional efforts with content and media teams to optimize digital assets for webinars, paid social, and display campaigns, increasing engagement and overall campaign performance. Implemented scalable AI and content optimization strategies to automate workflows and boost productivity. Led GDPR-compliant email governance with legal and IT, reducing data privacy risk. Directed AI-driven learning initiatives using ChatGPT, Claude, Snowflake, and internal GPT systems to enhance knowledge delivery and operational efficiency.

Marketing Automation & Campaign Specialist at OKTA

January 1, 2025 - June 1, 2025

Managed end-to-end marketing automation workflows, including lead nurturing, segmentation, and performance reporting. Designed and deployed EMEA-focused, multi-language email campaigns using Marketo, increasing lead conversion rates by 150%. Collaborated with sales and product teams to align objectives and refine attribution models, enhancing revenue tracking. Optimized automated customer journeys and iterated campaigns with real-time analytics to support regional expansion and improve engagement.

Sr. Marketing Automation Specialist at Medtronic

June 1, 2019 - June 1, 2024

Directed global email marketing strategy using HubSpot for neuroscience and surgical portfolios, delivering over 2M targeted messages annually and expanding audience reach. Implemented A/B testing frameworks and automated nurture campaigns, increasing engagement by 40% and improving lead conversion. Led GDPR-compliant email governance to ensure regulatory compliance and reduce risk exposure. Managed $500K+ annual performance marketing budgets across 12 EMEA markets, maximizing ROI through cross-channel campaigns (webinars, paid social, display).

Marketing Automation Architect at CHANGE HEALTHCARE (Formerly Emdeon)

September 1, 2014 - December 1, 2018

Developed and implemented lead scoring models to prioritize high-value prospects, increasing sales conversion rates and improving outreach efficiency. Engineered full-funnel marketing campaigns integrating webinars, email marketing, content syndication, and paid advertising, resulting in increased lead generation and pipeline growth. Centralized campaign data across marketing automation platforms and CRM systems for 30+ business units, improving data accuracy and enabling streamlined reporting. Designed cross-channel reporting dashboards to track campaign performance and revenue attribution, enhancing visibility into marketing ROI and supporting data-driven strategy.

Marketing Operations Manager at PERKINELMER

May 1, 2011 - September 1, 2014

Orchestrated integrated marketing programs for product launches and global trade events, increasing brand visibility and lead generation by 35%. Managed multi-channel campaigns targeting scientific and enterprise markets, optimizing channel mix to improve ROI by 25%. Analyzed campaign performance metrics and adjusted strategies in real time, boosting conversion rates and reducing cost per acquisition by 20%. Collaborated with cross-functional teams to align marketing initiatives with business objectives, driving revenue growth and expanding market reach.