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I'm Helen Femi Williams, a public relations and communications lead with 7+ years shaping narratives for fintech, payments-adjacent infrastructure, and Web3 companies. I build end-to-end PR strategies that boost visibility, secure Tier 1 media coverage, and translate complex tech into clear, credible stories. I have experience operating independently in remote, global teams and positioning companies at the intersection of regulation, fintech, and real-world adoption. I excel at stakeholder engagement across journalists, regulators, and industry partners, and I thrive on turning sophisticated technical systems into approachable narratives that resonate with diverse audiences.…I'm Helen Femi Williams, a public relations and communications lead with 7+ years shaping narratives for fintech, payments-adjacent infrastructure, and Web3 companies. I build end-to-end PR strategies that boost visibility, secure Tier 1 media coverage, and translate complex tech into clear, credible stories. I have experience operating independently in remote, global teams and positioning companies at the intersection of regulation, fintech, and real-world adoption. I excel at stakeholder engagement across journalists, regulators, and industry partners, and I thrive on turning sophisticated technical systems into approachable narratives that resonate with diverse audiences.

Helen Femi Williams

Brand Strategist, Content Creator, Content Producer, +2

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I'm Helen Femi Williams, a public relations and communications lead with 7+ years shaping narratives for fintech, payments-adjacent infrastructure, and Web3 companies. I build end-to-end PR strategies that boost visibility, secure Tier 1 media coverage, and translate complex tech into clear, credible stories. I have experience operating independently in remote, global teams and positioning companies at the intersection of regulation, fintech, and real-world adoption. I excel at stakeholder engagement across journalists, regulators, and industry partners, and I thrive on turning sophisticated technical systems into approachable narratives that resonate with diverse audiences.…I'm Helen Femi Williams, a public relations and communications lead with 7+ years shaping narratives for fintech, payments-adjacent infrastructure, and Web3 companies. I build end-to-end PR strategies that boost visibility, secure Tier 1 media coverage, and translate complex tech into clear, credible stories. I have experience operating independently in remote, global teams and positioning companies at the intersection of regulation, fintech, and real-world adoption. I excel at stakeholder engagement across journalists, regulators, and industry partners, and I thrive on turning sophisticated technical systems into approachable narratives that resonate with diverse audiences.

Available to hire

I’m Helen Femi Williams, a public relations and communications lead with 7+ years shaping narratives for fintech, payments-adjacent infrastructure, and Web3 companies. I build end-to-end PR strategies that boost visibility, secure Tier 1 media coverage, and translate complex tech into clear, credible stories.

I have experience operating independently in remote, global teams and positioning companies at the intersection of regulation, fintech, and real-world adoption. I excel at stakeholder engagement across journalists, regulators, and industry partners, and I thrive on turning sophisticated technical systems into approachable narratives that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Product & Strategy Lead (PR & Growth) at Hacken

January 1, 2025 - January 1, 2026

Led end-to-end PR strategy for Hacken's 2025 research and product narrative, expanding total media mentions and securing monthly Tier 1 placements. Directed PR for the H1 2025 Web3 Security Report, securing top outlets (CoinDesk, CoinTelegraph, DL News, Yahoo Finance, AOL) and revealing $3.1B in losses. Built journalist relationships across crypto, fintech, payments, and financial services; oversaw executive communications including podcasts, op-eds, quotes, and keynote slots; managed rapid response and crisis comms during hacks and regulatory developments; produced press materials and coordinated cross-functional timelines; led the Trust Summit at Nasdaq.

Product Growth Lead at Alexandria Labs

May 1, 2023 - December 1, 2024

Translated complex protocol mechanics into accessible narratives for non-crypto users; led external messaging and media-adjacent content across blogs, newsletters, and partner channels; built onboarding narrative frameworks used by 100+ creators entering on-chain publishing; coordinated cross-functional launches with founders, engineering, and community teams.

Product Partnerships & GTM at This Week in Fintech

June 1, 2022 - June 1, 2024

Produced and co-hosted 50+ interviews with founders, operators, and policymakers across fintech, payments, and digital finance; built relationships with fintech brands, payment companies, and infrastructure providers to secure editorial placements and event partnerships; managed content calendars, distribution, and live events across London, Lisbon, and New York; strengthened editorial credibility with an audience of 10k+ engaged subscribers.

Partnerships & GTM at Fintech Nexus

January 1, 2022 - January 1, 2023

Supported go-to-market strategy for one of the largest global fintech conferences, working with payments, banking, and infrastructure companies; partnered with fintech brands to position products for institutional and enterprise audiences; defined partner objectives and success metrics tied to pipeline, visibility, and post-event engagement; worked cross-functionally across partnerships, sales, and content to ensure consistent product positioning.

Innovation Product & Programme Lead at Lloyd's of London

August 1, 2018 - December 1, 2021

Owned external messaging and programme visibility for 8 accelerator cohorts; translated complex, regulated financial and insurance topics into clear narratives for startups, regulators, and institutional stakeholders; produced demo day scripts, founder profiles, briefing notes, and press-facing materials; collaborated with insurers, regulators, and venture partners to ensure accurate and compliant communications.