Digital Marketing Specialist (Facebook Ads – Real Estate) at Freelance / Contract

Planned, launched, and managed Facebook advertising campaigns to generate qualified leads for real estate companies. Utilized Facebook Ads Manager and marketing analytics to research and target specific audience demographics, improving lead relevance and conversion rates. Implemented Facebook Instant Forms to efficiently capture prospective information directly from ads. Wrote compelling ad copy and designed high-performing ad creatives using third-party photo editing software. Edited and optimized video content to enhance user engagement and overall ad performance. Set up, monitored, and adjusted ad spend budgets based on lead performance, cost-per-lead metrics, and client objectives. Implement Podio as the primary CRM for real estate clients to organize, track, and manage incoming leads. Configured Zapier automations to transfer lead data from Facebook Instant Forms into Podio and trigger real-time email notifications to clients, reducing response time.