I’m a data-driven marketing and growth professional with experience managing influencer campaigns and optimizing performance across multiple platforms. I’ve worked with brands across retail, tech, and consumer sectors, helping them scale creator partnerships, improve engagement, and drive measurable results. I bring a strong combination of execution and analytical thinking — from coordinating large-scale campaigns and managing creator relationships to using performance data (e.g., CPM, engagement, ROI) to continuously refine strategy. I’m particularly interested in how AI and data can improve marketing workflows and decision-making at scale. What sets me apart is my ability to connect creative execution with structured analysis, allowing me to not only deliver campaigns, but also identify repeatable patterns that drive growth.

I’m a data-driven marketing and growth professional with experience managing influencer campaigns and optimizing performance across multiple platforms. I’ve worked with brands across retail, tech, and consumer sectors, helping them scale creator partnerships, improve engagement, and drive measurable results. I bring a strong combination of execution and analytical thinking — from coordinating large-scale campaigns and managing creator relationships to using performance data (e.g., CPM, engagement, ROI) to continuously refine strategy. I’m particularly interested in how AI and data can improve marketing workflows and decision-making at scale. What sets me apart is my ability to connect creative execution with structured analysis, allowing me to not only deliver campaigns, but also identify repeatable patterns that drive growth.

Available to hire

I’m a data-driven marketing and growth professional with experience managing influencer campaigns and optimizing performance across multiple platforms. I’ve worked with brands across retail, tech, and consumer sectors, helping them scale creator partnerships, improve engagement, and drive measurable results.

I bring a strong combination of execution and analytical thinking — from coordinating large-scale campaigns and managing creator relationships to using performance data (e.g., CPM, engagement, ROI) to continuously refine strategy. I’m particularly interested in how AI and data can improve marketing workflows and decision-making at scale.

What sets me apart is my ability to connect creative execution with structured analysis, allowing me to not only deliver campaigns, but also identify repeatable patterns that drive growth.

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Language

English
Advanced

Work Experience

Marketing Campaign Lead at Dream Glow Festival
October 1, 2025 - December 1, 2025
Led the end-to-end influencer marketing strategy and execution for Dream Glow Festival, managing 70+ creators across TikTok, Instagram, and YouTube; generated ~2.4M impressions and ~78K engagements (3.3% ER). Analyzed influencer performance metrics using Excel dashboards to optimize campaign messaging. Leveraged top-performing influencer UGC to support Meta Ads creative testing and paid promotion optimization; achieved ~$2.8 CPM under a $6K campaign budget and contributed ~$100K in ticket revenue.
Marketing Intern at Influcio Marketing Agency
May 1, 2025 - October 1, 2025
Prospected and secured 20+ brand clients across retail, technology, and fashion sectors, achieving ~50% client repeat rate through ongoing campaign partnerships and account management. Managed 15+ influencer marketing campaigns (~$800K total budget) for brand clients, overseeing creator sourcing, campaign strategy, and cross-platform collaborations. Analyzed campaign performance (engagement, CPM) and conducted creator content A/B testing to optimize messaging and creator selection, improving ROI by ~25% and reducing CPM by ~15%.
Marketing Director Assistant at DREAMIN23 MARKETING AGENCY
May 1, 2024 - August 1, 2024
Produced 15+ social media marketing assets across Instagram and Facebook, generating 50K+ link clicks through coordinated content campaigns. Supported paid social advertising campaigns on Meta platforms, assisting with audience targeting, campaign setup, and performance monitoring.

Education

Master of Science in Applied Economics & Econometrics at University of Southern California
September 1, 2023 - December 1, 2025
Bachelor of Economics in Finance at Liaoning University
September 1, 2019 - June 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services