Ruby Poulton

Work Experience

Brand & Content Executive at Blunt Umbrellas
November 1, 2022 - June 1, 2025
Led content creation across all marketing channels; produced content for digital marketing; coordinated photoshoots; managed content budgets; designed marketing collateral; supported event planning; led brand activations; developed paid and organic digital marketing channels; partnered with brands to deliver data-driven insights and actionable recommendations; produced performance reports to inform strategy and boost brand presence.
Digital Marketing Analyst at A Step Back
November 1, 2021 - February 1, 2022
Analysed digital marketing campaigns, tracked performance across channels, and produced insights and recommendations to improve effectiveness.
Content Creator at Bennetto Foods
November 1, 2021 - February 1, 2022
Created social media and digital content, maintained brand voice, managed content calendars, and collaborated with marketing teams to support campaigns.
Administration at HB District Health Board
November 1, 2020 - February 1, 2021
Provided administrative support, scheduling, and coordination to assist health services operations.
Design & Marketing Lead at Event Goals & Soirée
October 1, 2025 - Present
Design & marketing lead for events and soirées, overseeing visual identity, campaigns, and activations; coordinating branding and event collateral from Christchurch, NZ.
Brand & Content Executive at Blunt Umbrella
November 1, 2022 - June 1, 2025
Led content creation across all marketing channels. Produced content for digital marketing channels. Coordinated campaign photo shoots and managed content budgets to ensure efficient campaign delivery. Designed marketing collateral to support campaigns and brand initiatives. Supported event planning and brand activations, enhancing overall brand presence. Developed expertise in both paid and organic digital marketing channels. Partnered with brands to deliver data-driven insights and actionable recommendations. Produced performance reports to inform strategy and boost brand presence.
Administrative Support at HB District Health Board
November 1, 2020 - February 1, 2021
Administrative support for health district initiatives, coordinating tasks and communications.

Education

Certificate in Business at Southern Institute of Technology, NZ
January 11, 2030 - January 1, 2025
Bachelor of Product Design at University of Canterbury, New Zealand
January 1, 2019 - January 1, 2022
High School at Woodford House, Havelock North, New Zealand
January 1, 2013 - January 1, 2017

Qualifications

Certificate in Business
January 11, 2030 - January 1, 2025
Certificate in Business
January 1, 2025 - April 2, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education