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Creative Manager at American Lighting

Directed creative across a parent company and 3 divisions, building distinct visual identities while maintaining corporate cohesion. Led a design team of 3–4 designers, mentoring toward ownership and accountability. Created a multi-stage creative review process, cutting cycles from weeks to days and eliminating back-and-forth. Built brand guidelines for Proluxe and Prizm divisions. Executed high-volume creative across catalogs, brochures, trade show graphics, packaging, and digital assets; managed print production end to end. Designed web experiences in Figma and Adobe XD and produced email campaigns and digital marketing assets. Partnered with Sales, Product Development, and Marketing to ensure on-launch readiness. Managed external vendor and 3D artist relationships, ensuring on-time and on-budget deliverables.

Senior Graphic Designer at American Lighting

Collaborated with Sales, Product Development, and Marketing to produce branding materials supporting product launches and sales initiatives. Produced catalogs, brochures, and trade show graphics while managing vendor relationships to maintain quality and timely deliveries. Built a comprehensive brand guideline formalizing the refreshed visual identity. Mentored junior designers and contributed to improvements in Marketing Team operations.

Assistant Creative Manager at Bona

Managed day-to-day operations of a four-person design team, coordinating projects and deliveries. Partnered with the Creative Manager to provide direction and constructive feedback on design execution. Designed brochures, catalogs, event materials, and point-of-purchase displays for retail and professional channels. Managed packaging design across labels, bottles, cartons, and bulk containers, maintaining SKU variants, dielines, UPCs, and compliance marks.