Developed SEO-optimised content across multiple platforms to drive brand awareness, generate leads, and engage prospective clients. Collaborated with product, sales, and creative teams to align content with marketing strategy. Produced blog posts, articles, case studies, and web copy; supported content calendar and performance measurement; enhanced organic visibility.

Assistant Manager - Content Marketing at Buzzworks Business Services Pvt Ltd

August 20, 2023 - March 20, 2024

Led end-to-end content strategy for automotive clients, aligning messaging with the customer journey stages from awareness to after-sales. Leveraged ChatGPT and generative AI tools to scale content production while maintaining quality and consistency. Created blogs, case studies, newsletters, ad copies, and social media posts; collaborated with marketing, product, and technology teams to deliver integrated campaigns.

Content Writer/ Editor at Swasti Data Matrix

April 20, 2017 - January 20, 2022

Content writing and copywriting for blogs and websites; scripted 50+ stories (kids & adults) for YouTube channels & websites; wrote 70+ blogs/articles (~700-800 words each) while maintaining quality and avoiding plagiarism; edited and updated older posts; created product descriptions and taglines; produced social media content; increased traffic and engagement.