I'm a highly motivated digital marketing professional with 9 years of specialized digital experience and 11 years in the overall industry. I have a proven track record in developing and executing strategic digital campaigns across programmatic, social, and emerging channels. My areas of focus include audience and data strategy, tech platform management, and effective communication. I am seeking a challenging role to leverage my extensive experience in e-commerce and branding. I bring a collaborative approach, leadership, and hands-on expertise across brand campaigns, ROI optimization, and cross-functional stakeholder management to deliver measurable business results.…

Aurora Low

I'm a highly motivated digital marketing professional with 9 years of specialized digital experience and 11 years in the overall industry. I have a proven track record in developing and executing strategic digital campaigns across programmatic, social, and emerging channels. My areas of focus include audience and data strategy, tech platform management, and effective communication. I am seeking a challenging role to leverage my extensive experience in e-commerce and branding. I bring a collaborative approach, leadership, and hands-on expertise across brand campaigns, ROI optimization, and cross-functional stakeholder management to deliver measurable business results.…

Available to hire

I’m a highly motivated digital marketing professional with 9 years of specialized digital experience and 11 years in the overall industry. I have a proven track record in developing and executing strategic digital campaigns across programmatic, social, and emerging channels. My areas of focus include audience and data strategy, tech platform management, and effective communication. I am seeking a challenging role to leverage my extensive experience in e-commerce and branding.

I bring a collaborative approach, leadership, and hands-on expertise across brand campaigns, ROI optimization, and cross-functional stakeholder management to deliver measurable business results.

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Language

English
Fluent
Malay
Fluent
German
Beginner
Chinese
Beginner

Work Experience

Travel Sabbatical at Self-Directed
January 1, 2024 - January 1, 2025
Travelled to India, Indonesia, and Thailand to broaden personal and professional perspective. Created social media and video content on Instagram; deepened yoga practice in Goa and Lombok.
Regional Planning Manager, Global Solutions at EssenceMediacom Singapore
February 1, 2021 - June 1, 2024
Led daily operations and media activation across programmatic, social, and PDOOH/OOH, coordinating with internal and offshore teams. Developed strategic media plans for brand campaigns and ensured seamless execution with clients, creative agencies, and execution teams. Projects included Adidas Terrace Launch ’24 with PDOOH digital screens across POIs (optimized ~20% lower CPM vs KPI), OOH activation in SG, TikTok Spark Ads via content creators across SEA, and InMo footfall measurement for deeper audience insights. Focused on UBER Eats TIBE Japan & Hong Kong with hyper-local targeting, resulting in Brand Lift insights.
Regional Performance Manager, Global Client Solutions at Wavemaker Singapore
May 1, 2018 - February 1, 2021
Led the programmatic team, overseeing performance, operations, and trading for branding, acquisition, and e-commerce campaigns on DV360. Implemented brand safety, audience measurement, and quality supply inventory strategies through tech partnerships. Developed and delivered programmatic training to local market teams. Managed social media strategies and execution with a focus on performance optimization.
Regional Programmatic Trader at mPLATFORM & Xaxis, GroupM Malaysia
October 1, 2017 - March 1, 2018
Daily trading and ad operations set up via DV360, The Trade Desk and AppNexus. Liaised with 3rd party vendors such Sizmek, IAS, Atlas and Nielsen for brand safety and ad serving measurement. Responsible for campaign management, reporting and execution.
Regional Ad Operations Manager, Brand & Performance at AdParlor APAC
July 1, 2016 - July 1, 2017
Executed ad operations through AdParlor's API solutions, providing weekly optimization recommendations. Implemented A/B testing strategies to achieve campaign objectives for clients (Starbucks, San Miguel, Axiata, CIMB Bank).
Senior Executive, Account Management at CtrlShift Malaysia
January 1, 2013 - February 1, 2016
Managed ad operations, campaign optimization, and reporting. Developed strategic media proposals for major clients (Maxis, Standard Chartered Bank).

Education

Bachelor of Arts at Monash University, Melbourne, Australia
January 1, 2007 - January 1, 2010
Diploma German Studies at HDS St Gallen, Switzerland
January 1, 2011 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Travel & Hospitality