Alicia Minter is the Owner and Creative Director of marketing agency, Biggs Creative. She has 20+ years of experience writing, shooting, producing, and elevating 360-degree marketing campaigns. Branded content, social media and marketing are her forté. She has the honor working with several brands & Fortune 500 companies, including Disney, Amazon Studios, Starbucks, PBS, TLC, AMC Networks, TED, Under Armor, and more. Alicia spent the first half of her career writing and producing for television networks like TV One, National Geographic Channels, TLC, and Discovery Channel. She then transitioned to a Creative Director at a Manhattan agency before starting her own creative agency in 2016. A multi-Promax and Telly award winner, she’s equally as proud of her Master’s Thesis about the effects of branded content on television viewers. Colleagues dubbed her with the nickname ‘Christmas morning,’ because she almost always has a smile on her face. With nerd-level organization and inspired creativity, she’s ready to take on anything, and sprinkles Black Girl magic on every project. Alicia earned a master’s degree in Marketing & Communications from Johns Hopkins University and a bachelor’s degree in Television Production from esteemed HBCU Morgan State University.

Alicia Minter

Alicia Minter is the Owner and Creative Director of marketing agency, Biggs Creative. She has 20+ years of experience writing, shooting, producing, and elevating 360-degree marketing campaigns. Branded content, social media and marketing are her forté. She has the honor working with several brands & Fortune 500 companies, including Disney, Amazon Studios, Starbucks, PBS, TLC, AMC Networks, TED, Under Armor, and more. Alicia spent the first half of her career writing and producing for television networks like TV One, National Geographic Channels, TLC, and Discovery Channel. She then transitioned to a Creative Director at a Manhattan agency before starting her own creative agency in 2016. A multi-Promax and Telly award winner, she’s equally as proud of her Master’s Thesis about the effects of branded content on television viewers. Colleagues dubbed her with the nickname ‘Christmas morning,’ because she almost always has a smile on her face. With nerd-level organization and inspired creativity, she’s ready to take on anything, and sprinkles Black Girl magic on every project. Alicia earned a master’s degree in Marketing & Communications from Johns Hopkins University and a bachelor’s degree in Television Production from esteemed HBCU Morgan State University.

Available to hire

Alicia Minter is the Owner and Creative Director of marketing agency, Biggs Creative. She has 20+ years of experience writing, shooting, producing, and elevating 360-degree marketing campaigns. Branded content, social media and marketing are her forté. She has the honor working with several brands & Fortune 500 companies, including Disney, Amazon Studios, Starbucks, PBS, TLC, AMC Networks, TED, Under Armor, and more.

Alicia spent the first half of her career writing and producing for television networks like TV One, National Geographic Channels, TLC, and Discovery Channel. She then transitioned to a Creative Director at a Manhattan agency before starting her own creative agency in 2016.

A multi-Promax and Telly award winner, she’s equally as proud of her Master’s Thesis about the effects of branded content on television viewers.

Colleagues dubbed her with the nickname ‘Christmas morning,’ because she almost always has a smile on her face. With nerd-level organization and inspired creativity, she’s ready to take on anything, and sprinkles Black Girl magic on every project.

Alicia earned a master’s degree in Marketing & Communications from Johns Hopkins University and a bachelor’s degree in Television Production from esteemed HBCU Morgan State University.

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Language

English
Fluent

Work Experience

CEO & Creative Director at Biggs Creative Agency
September 1, 2016 - Present
Founded and headed a new division, developing processes, new business, and creative output. Led a creative team, managed vendors and international shoots, and directed production budgets to deliver award-winning branded content and marketing videos. Built client relationships and contributed to growth through strategic ideation and collaboration with sales teams.
Creative Director at We Be Eastie Creative Agency
January 1, 2016 - September 30, 2016
Led the creative process from concept to execution, ensuring deliverables met high standards and protected brand integrity while driving client engagement, retention, and revenue growth for multiple clients.
Sr Marketing Manager at TLC & Discovery Channels
January 1, 2013 - January 1, 2014
Managed marketing initiatives for TLC and Discovery Channels, coordinating cross-functional teams and developing campaigns.

Education

Master of Arts, Marketing & Communications at Johns Hopkins University
January 1, 2010 - January 1, 2012
Bachelor of Arts, Communications & TV Production at Morgan State University
September 1, 2001 - December 3, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services