Shauna Doherty

Senior Communications & Digital Manager at Impact Communications

Led content strategy and delivery for multi-channel campaigns across PR, digital, social and trade for multiple clients, aligning messaging, and managing social media teams across client brands. Produced press releases, editorials, website copy, case studies, blogs, social assets and email campaigns with tailored messaging; created video content for social channels; produced coverage reports; collaborated with designers and web teams to ensure UX-aligned content and cohesive campaign execution; used analytics (Google Analytics, Swydo, Microsoft Clarity) to drive KPI-informed improvements; managed multiple projects in a fast-paced agency environment; supported crisis communications and ministerial visits as needed.

Digital Marketing Executive at Rapid Agency

Created ongoing digital content for clients across blogs, social, websites and email; implemented SEO-focused keywording and metadata; advised clients on campaign strategy and platform-specific messaging; collaborated across design, web and strategy teams; worked with WordPress, Squarespace, Umbraco, Meta Business Suite, HubSpot, Mailchimp and Buffer.

Sustainability Marketing Assistant at Ulster University

Developed sustainability communications plan using internal/external channels (social, email, press releases, virtual events); designed assets with Canva/Adobe and updated Squiz Matrix CMS; collaborated with senior leadership to support messaging, stakeholder communications and student engagement targets; helped deliver the university's sustainability strategy internally and externally.

Marketing Assistant at Women’s Aid ABCLN

Drafted press content and managed social media to support fundraising visibility and community engagement. Completed Level 2 Domestic Violence volunteering qualification.