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Hi, I'm Sara Karim, a results-driven Senior Digital Marketing Specialist with 6 years of experience in media agencies, focusing on paid media buying strategy, performance analytics, and multi-channel campaign execution. I excel at managing large budgets and optimizing campaigns across Google, Meta, LinkedIn, TikTok, Microsoft Bing, and Apple Search to drive brand awareness, traffic, and conversions. I love leveraging data analytics, automation, and dashboard visualization to translate complex data into actionable insights that improve marketing efficiency and business outcomes. I thrive in fast-paced environments, enjoy market trend analysis, and am passionate about continuous innovation.…Hi, I'm Sara Karim, a results-driven Senior Digital Marketing Specialist with 6 years of experience in media agencies, focusing on paid media buying strategy, performance analytics, and multi-channel campaign execution. I excel at managing large budgets and optimizing campaigns across Google, Meta, LinkedIn, TikTok, Microsoft Bing, and Apple Search to drive brand awareness, traffic, and conversions. I love leveraging data analytics, automation, and dashboard visualization to translate complex data into actionable insights that improve marketing efficiency and business outcomes. I thrive in fast-paced environments, enjoy market trend analysis, and am passionate about continuous innovation.

Sara Karim

Growth Marketer, Marketing Strategist, Product Marketer, +3

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Hi, I'm Sara Karim, a results-driven Senior Digital Marketing Specialist with 6 years of experience in media agencies, focusing on paid media buying strategy, performance analytics, and multi-channel campaign execution. I excel at managing large budgets and optimizing campaigns across Google, Meta, LinkedIn, TikTok, Microsoft Bing, and Apple Search to drive brand awareness, traffic, and conversions. I love leveraging data analytics, automation, and dashboard visualization to translate complex data into actionable insights that improve marketing efficiency and business outcomes. I thrive in fast-paced environments, enjoy market trend analysis, and am passionate about continuous innovation.…Hi, I'm Sara Karim, a results-driven Senior Digital Marketing Specialist with 6 years of experience in media agencies, focusing on paid media buying strategy, performance analytics, and multi-channel campaign execution. I excel at managing large budgets and optimizing campaigns across Google, Meta, LinkedIn, TikTok, Microsoft Bing, and Apple Search to drive brand awareness, traffic, and conversions. I love leveraging data analytics, automation, and dashboard visualization to translate complex data into actionable insights that improve marketing efficiency and business outcomes. I thrive in fast-paced environments, enjoy market trend analysis, and am passionate about continuous innovation.

Available to hire

Hi, I’m Sara Karim, a results-driven Senior Digital Marketing Specialist with 6 years of experience in media agencies, focusing on paid media buying strategy, performance analytics, and multi-channel campaign execution. I excel at managing large budgets and optimizing campaigns across Google, Meta, LinkedIn, TikTok, Microsoft Bing, and Apple Search to drive brand awareness, traffic, and conversions.

I love leveraging data analytics, automation, and dashboard visualization to translate complex data into actionable insights that improve marketing efficiency and business outcomes. I thrive in fast-paced environments, enjoy market trend analysis, and am passionate about continuous innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Executive at Falcon Agency

January 1, 2019 - December 31, 2020

Handled five accounts in the first year, increasing traffic by 46.1%, app installs by 41.0%, and shares by 72.6%. Planned, executed and optimized social campaigns on Facebook, Google and LinkedIn; created and analyzed social media performance reports for multiple channels using dashboards from Supermetrics and Looker Studio.

Senior Performance Marketing Specialist at First Page Digital

January 1, 2021 - Present

Led end-to-end paid campaigns, overseeing full-funnel performance marketing initiatives on Google Ads, Meta, TikTok, LinkedIn; achieved a 120% increase in conversions and reduced cost-per-acquisition by 70% through new strategies and channels implementation, audience refinement and keyword experiments. Managed a monthly media budget of SGD 100,000 while delivering a 65% YoY revenue growth and doubled ROI with 12% less budget. Implemented robust A/B tests for ad copy, landing page variants and audience segments, leading to improved campaign efficiency.

Senior Digital Marketing Specialist at First Page Digital

January 1, 2021 - Present

Led end-to-end paid campaigns across Google Ads, Meta, TikTok, LinkedIn, and other platforms, focusing on performance marketing and optimization. Built insightful dashboards and reports using GA4 and Looker Studio to drive data-backed decisions, achieving YoY growth and improved ROI.