Digital Marketing Manager with 5+ years of experience driving measurable growth through SEO, paid media, and conversion optimization. Proven ability to increase organic traffic by 100%+, improve conversion rates by 25%+, and manage multi-channel campaigns across Google Ads, Meta Ads, and CRM systems. Experienced in both agency and in-house environments, with a strong focus on data-driven decision-making and ROI optimization.

Liz Whitlestone Edmonds

Digital Marketing Manager with 5+ years of experience driving measurable growth through SEO, paid media, and conversion optimization. Proven ability to increase organic traffic by 100%+, improve conversion rates by 25%+, and manage multi-channel campaigns across Google Ads, Meta Ads, and CRM systems. Experienced in both agency and in-house environments, with a strong focus on data-driven decision-making and ROI optimization.

Available to hire

Digital Marketing Manager with 5+ years of experience driving measurable growth through SEO, paid media, and conversion optimization. Proven ability to increase organic traffic by 100%+, improve conversion rates by 25%+, and manage multi-channel campaigns across Google Ads, Meta Ads, and CRM systems. Experienced in both agency and in-house environments, with a strong focus on data-driven decision-making and ROI optimization.

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Language

English
Fluent
German
Fluent
French
Intermediate
Spanish; Castilian
Advanced

Work Experience

Freelance SEO & Content Specialist at Dermis Hautklinik AG
February 1, 2025 - Present
Developed and executed SEO and content strategies to improve organic visibility and engage target audiences for a dermatology clinic. Coordinated content calendars and collaborated with cross-functional teams to align content with growth goals.
Freelance Senior SEA Specialist & Marketing Consultant at Motion Health Studio
February 1, 2024 - January 31, 2025
Led paid search and multi-channel marketing campaigns (SEA, Display, Shopping, Video) for a health brand; optimized campaigns for higher conversions and reduced CPA; delivered data-driven ROAS improvements.
Freelance Digital Marketing Manager at Onebyte AG
February 1, 2021 - September 30, 2023
Managed a portfolio of 20+ B2B client accounts, developing data-driven marketing strategies aligned with business goals; improved ROAS and lead quality; scoped and resolved 50+ complex marketing issues daily.
Multilingual Customer Success Representative at Evernote Corporation
June 1, 2018 - December 31, 2018
Delivered strategic guidance for a portfolio of 100+ SME and enterprise clients on Google Ads, Google Analytics, and Merchant Center; optimized ROAS across accounts. Resolved 50+ complex technical marketing issues daily across German and English; maintained 98% customer satisfaction.

Education

Add your educational history here.

Qualifications

Diploma Retail Trade Specialist, Textile
January 11, 2030 - April 3, 2026
Federal Vocational Education and Training (VET)
January 11, 2030 - April 3, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Healthcare