I am a content creator and social media marketer. With 5.5k+ followers I apply my technical knowledge and creative touch through videos and strategy.

Johnnie Baba

I am a content creator and social media marketer. With 5.5k+ followers I apply my technical knowledge and creative touch through videos and strategy.

Available to hire

I am a content creator and social media marketer. With 5.5k+ followers I apply my technical knowledge and creative touch through videos and strategy.

Work Experience

Video Editor (AI-Assisted Production) at Steam The Streets
November 1, 2025 - Present
Edited 30-second educational videos following strict brand, style, and quality guidelines. Managed daily video uploads to internal and client-facing folders with accurate file naming and metadata. Ensured every video met client satisfaction standards before submission. Navigated and operated AI production tools such as VideoGen, Getty Images integration, and automated caption/script exporters. Adapted quickly to evolving workflow updates, SOPs, and production processes. Recorded phone footage for social media content.
Director of Communications and Social Media at Center For Cause Awareness
December 1, 2023 - Present
Led end-to-end content digital campaigns and social media strategy across YouTube, Instagram, and Facebook. Conducted audience research to align messaging with community needs, boosting engagement by over 50%. Oversaw content calendars and collaborated with internal teams to ensure on-time delivery of multimedia assets. Designed user-first visuals and scripts that clarified complex nonprofit goals for external stakeholders.
Content Producer at Babathebrown Personal Brand
April 1, 2020 - Present
Built and managed a creative gaming brand with 100,000+ total views and 5,000+ followers through visual storytelling. Executed end-to-end content planning, scripting, editing, publishing, strategy and audience engagement. Used performance data and focus groups to improve CTR and audience retention across video formats. Engaged community through Discord posts, Twitch live streams and replying to comments. Produced content based on current trends and original ideas in the gaming community.
Content Marketer at Yusha.ai
December 1, 2022 - December 1, 2023
Owned early content pipeline and creative direction, generating over 90% of total follower base. Analyzed platform insights to refine messaging and audience targeting across TikTok, Instagram, and YouTube. Created high-performing posts that aligned with SEO and trend data to support company growth. Managed Community engagement on Discord and Reddit.

Education

B.S. in Computer Science at California Polytechnic State University, San Luis Obispo
January 1, 2014 - January 1, 2019

Qualifications

Google Analytics 4 Certification
January 11, 2030 - April 4, 2026

Industry Experience

Media & Entertainment, Professional Services