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Hi, I’m Gabrielle Borger, a Brooklyn-based digital storyteller who builds social media strategies and engaging brand narratives across Instagram, TikTok, and Facebook. I craft content plans, write copy, and publish daily posts that echo a brand voice and connect with audiences. I love collaborating with cross-functional teams to power product launches and events, optimize performance with data-driven insights, and create authentic experiences that drive engagement, reach, and conversions.…Hi, I’m Gabrielle Borger, a Brooklyn-based digital storyteller who builds social media strategies and engaging brand narratives across Instagram, TikTok, and Facebook. I craft content plans, write copy, and publish daily posts that echo a brand voice and connect with audiences. I love collaborating with cross-functional teams to power product launches and events, optimize performance with data-driven insights, and create authentic experiences that drive engagement, reach, and conversions.

Gabrielle Borger

Social Media Manager, Content Creator, Copywriter, +2

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Hi, I’m Gabrielle Borger, a Brooklyn-based digital storyteller who builds social media strategies and engaging brand narratives across Instagram, TikTok, and Facebook. I craft content plans, write copy, and publish daily posts that echo a brand voice and connect with audiences. I love collaborating with cross-functional teams to power product launches and events, optimize performance with data-driven insights, and create authentic experiences that drive engagement, reach, and conversions.…Hi, I’m Gabrielle Borger, a Brooklyn-based digital storyteller who builds social media strategies and engaging brand narratives across Instagram, TikTok, and Facebook. I craft content plans, write copy, and publish daily posts that echo a brand voice and connect with audiences. I love collaborating with cross-functional teams to power product launches and events, optimize performance with data-driven insights, and create authentic experiences that drive engagement, reach, and conversions.

Available to hire

Hi, I’m Gabrielle Borger, a Brooklyn-based digital storyteller who builds social media strategies and engaging brand narratives across Instagram, TikTok, and Facebook. I craft content plans, write copy, and publish daily posts that echo a brand voice and connect with audiences.

I love collaborating with cross-functional teams to power product launches and events, optimize performance with data-driven insights, and create authentic experiences that drive engagement, reach, and conversions.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Social Media Coordinator at Primary Kids

August 1, 2023 - Present

Own and execute organic social strategy across Instagram, TikTok, and Facebook, including content planning, copywriting, and daily publishing. Lead end-to-end campaign execution for product launches and seasonal moments, partnering cross-functionally with design, merchandising, and creative teams. Manage all community engagement (DMs, comments, and tags), building brand trust and driving meaningful audience connections. Track and analyze performance weekly; present monthly insights and recommendations to cross-functional teams. Develop content rooted in trends, storytelling, and brand voice to drive engagement, reach, and conversions.

Senior Social Media Strategist at RVD Communications

April 1, 2018 - February 1, 2022

Led social strategy for multiple clients, including audits, brand voice development, and content planning. Built and scaled the social department from 1 to 4 team members; hired and managed junior staff. Oversaw content creation across platforms, aligning with client goals and performance insights. Delivered monthly analytics reports with actionable recommendations to improve performance. Acted as day-to-day client lead, providing strategic direction and problem-solving solutions.

Social Media Executive at RVD Communications

January 1, 2018 - December 31, 2020

Managed social content calendars for 4–9 clients across Instagram, Facebook, and more. Collaborated with designers to create platform-specific assets (graphics, video, GIFs). Produced weekly Instagram Stories aligned with brand voice and campaign goals. Supported photo shoot production, including talent sourcing, logistics, and on-site execution.

Event Production & Retail Assistant Manager at Tik Tail Market

August 1, 2017 - April 1, 2018

Produced in-store events with international designers, managing logistics and execution. Coordinated marketing and social promotion for events. Managed daily store operations, reporting, and inventory.

Wedding Planning Concierge at XO Group – The Knot

December 1, 2014 - June 1, 2017

Cultivating relationships with couples in the U.S. and helping them select their wedding venues. Worked closely with product to inspire the creation of programs needed to efficiently communicate with couples and venues based on their needs. Stayed on top of wedding and fashion trends to guide couples to their wedding vision. Organized client information, venue information and important contracts for booked events. Consistently providing white-glove customer service on both venue and couple sides.