Hi, I’m Rushikesh Chavan, a results-driven marketing professional with 3+ years of experience specializing in performance marketing, digital media analysis, and cross-platform campaign management. I optimize metadata and distribution strategies for 70+ global entities, leveraging data-driven insights from Meta Ads, Google Analytics, and streaming backends to boost brand visibility and ROI. I thrive on turning insights into concrete growth, and I’m passionate about scaling premium lifestyle brands through strategic partnerships and high-conversion funnels. I’ve led end-to-end campaigns across hospitality, premium labels, and entertainment spaces, driving influencer collaborations, B2B partnerships, and multi-channel marketing that deliver measurable results and strong brand momentum.

Rushikesh Chavan

Hi, I’m Rushikesh Chavan, a results-driven marketing professional with 3+ years of experience specializing in performance marketing, digital media analysis, and cross-platform campaign management. I optimize metadata and distribution strategies for 70+ global entities, leveraging data-driven insights from Meta Ads, Google Analytics, and streaming backends to boost brand visibility and ROI. I thrive on turning insights into concrete growth, and I’m passionate about scaling premium lifestyle brands through strategic partnerships and high-conversion funnels. I’ve led end-to-end campaigns across hospitality, premium labels, and entertainment spaces, driving influencer collaborations, B2B partnerships, and multi-channel marketing that deliver measurable results and strong brand momentum.

Available to hire

Hi, I’m Rushikesh Chavan, a results-driven marketing professional with 3+ years of experience specializing in performance marketing, digital media analysis, and cross-platform campaign management. I optimize metadata and distribution strategies for 70+ global entities, leveraging data-driven insights from Meta Ads, Google Analytics, and streaming backends to boost brand visibility and ROI. I thrive on turning insights into concrete growth, and I’m passionate about scaling premium lifestyle brands through strategic partnerships and high-conversion funnels.

I’ve led end-to-end campaigns across hospitality, premium labels, and entertainment spaces, driving influencer collaborations, B2B partnerships, and multi-channel marketing that deliver measurable results and strong brand momentum.

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Language

Hindi
Fluent
Marathi (Marāṭhī)
Advanced
English
Fluent

Work Experience

Performance Marketing Executive & Digital Media Analyst at Octaga Green Power & Sugar Co. Ltd.
October 1, 2023 - Present
Lead end-to-end performance marketing across brand portfolio (Invincible, Bom Bay Blanche, Captain’s Select). Managed centralized content calendar, launched high-volume WhatsApp API campaigns via WA notifier, and oversaw Meta Business verification and template approvals. Spearheaded digital outreach to premium retail partners (Premium Cellars) with proposals for product placements and digital listings on alcohol-delivery platforms. Integrated AI-driven tools for campaign visuals, optimized social content, and holiday promotions. Analyzed CRM datasets for targeted marketing, maintained high delivery and precise audience segmentation. Executed SEO strategies for premium hospitality brands to improve Mumbai SERP visibility. Managed 9+ high-performing Meta Lead Gen campaigns, improved lead quality via form optimization. End-to-end funnel campaigns delivering awareness and conversion; data-driven optimization reduced CPL across multiple accounts. Led influencer marketing for Invincible, B
Digital Marketing Executive at Madstays (The Byke Hotels & Resorts)
February 1, 2024 - July 1, 2025
Identified, collaborated, and managed influencer campaigns to boost brand visibility and engagement. Created and executed broadcast campaigns for product promotions and customer engagement. Supervised website traffic, user behavior, and campaign performance to guide marketing decisions. Created and optimized Facebook & Instagram ad campaigns with audience targeting, A/B testing, and budget optimization. Scaled digital presence of 6+ clients and 28+ properties in India through lead generation and awareness campaigns on Meta. Collaborated with creative teams to develop compelling ad creatives, increasing campaign CTR by 15%. Managed SEO – Off Page: backlink generation, directory submissions, and guest posting to improve domain authority.
Label Manager & Marketing Executive at Bounce Entertainment
December 1, 2022 - February 1, 2024
Led day-to-day operations of the label, coordinating marketing campaigns for music releases, and managing Meta advertising campaigns targeting niche audiences. Oversaw release management to profile linking, events, and artist collaborations with Masoom Sharma, Biru Kataria, Sapna Choudhary, Preet Sandhu, Khan Bhaini, and more. Promoted official artist channels, new tracks, and YouTube premieres with a focus on Spotify streams, YouTube views, and fan growth. Maintained strong relationships with artists, producers, influencers, and media professionals to foster successful collaborations. Arranged and attended label events and promotional activities, managing logistics and execution.

Education

B.Sc in Hotel Management at ICE College Of Hotel Management Mumbai
October 1, 2021 - March 1, 2024
HSC at Nitin Godiwala Jr. College Of Commerce Mumbai
September 1, 2019 - March 1, 2021

Qualifications

Comprehensive Lifetime-Access Digital Marketing Course
January 11, 2030 - April 4, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services