Delivered and scaled LinkedIn content strategy, publishing 227 posts and driving audience growth and brand visibility. Grew LinkedIn followers to 429.6K and improved engagement. Launched a LinkedIn newsletter with 62.2K subscribers in four months and achieved strong impressions and content performance.

Social Media & Communications Manager at Sir Robert McAlpine

August 1, 2022 - August 1, 2024

Led social media strategy aligned with business values; audited accounts; delivered training; created content schedules for 118k+ followers; maintained brand consistency and cross-team collaboration; built landing pages and managed partner campaigns.

Social Media & Content Manager at Gemporia Partnership – JewelleryMaker

May 1, 2020 - August 1, 2022

Led day-to-day social and digital content across 117k+ followers; drove engagement and revenue; produced content using Canva and Photoshop; grew online community through campaigns and influencer engagement.

Marketing Communications and CRM Executive at Gemporia Partnership – JewelleryMaker

October 1, 2019 - May 1, 2020

Owned CRM and email marketing; integrated data to create automated customer journeys; built KPI reporting; launched a crafter community including a Facebook Group with rapid member growth.

Digital Marketing Officer at Acorns Children’s Hospice

October 1, 2018 - October 1, 2019

Managed paid and organic social campaigns; produced website content; promoted fundraising events; analyzed data to inform content and case studies.

Digital Marketing Assistant at Gemporia Partnership – Gemporia

May 1, 2017 - October 1, 2018

Led E-CRM campaigns; performed testing and reporting; collaborated with teams to optimize campaigns; contributed to a 30% ROI improvement over 12 months.

Campaign Assistant at Gemporia Partnership – Campaigns

August 1, 2016 - May 1, 2017

Supported campaign execution; coordinated with photography, video and graphic designers; used Canva and Photoshop to generate content; developed project plans and briefs.

Creative & Digital Media Apprentice at NHS – Birmingham South Central Clinical Commissioning Group

January 1, 2015 - July 1, 2016

Managed and created social content; assisted with event project management; supported patient participant focus groups and research.

Location Assistant at ITV/Endemol – Give a Pet a Home

May 1, 2015 - June 1, 2015

Supported production teams across sound, camera and talent coordination during live filming; assisted with scheduling and on-set logistics.