Available to hire
From newsrooms to tech boardrooms, I bring 10 years of experience crafting narratives that convert. My career spans 5 years in media/events and 5 years in retail marketing, fueled by a degree in Journalism and a passion for data-driven creativity. Recently moved from Indonesia to New Zealand, I am looking to bring my global perspective and an innovate-first mindset to Auckland’s most ambitious marketing teams.
With a global background and a collaborative, results-oriented approach, I am eager to contribute to Auckland’s ambitious teams and help brands tell stories that connect with people online and offline.
Experience Level
Expert
Expert
Language
Indonesian
Fluent
English
Advanced
Work Experience
Digital Marketing Lead at Lintasarta
October 1, 2024 - March 1, 2026Drove comprehensive digital marketing strategy and execution across all Lintasarta platforms (Meta, LinkedIn, Website, etc.), while simultaneously leading offline activations and spearheading brand management for the AI-focused Industry Solution product.
Freelance Copywriter at Self-employed
July 1, 2024 - October 1, 2024As a freelance copywriter, I craft compelling narratives and engaging content that resonate with diverse audiences. My expertise lies in developing persuasive copy for various platforms, including websites, blogs, and marketing materials, ensuring that each piece aligns with brand voice and objectives.
Head of Marketing and Content at Andalan Retailindo
August 1, 2022 - June 1, 2024Strategized and executed end-to-end digital marketing and influencer campaigns for ANQA and Shamiraa, driving brand growth through integrated content planning and creative production.
Marketing and Content Lead at Kami Idea Indonesia
February 1, 2021 - August 1, 2022Led the marketing and content strategy for Kami Idea, one of Indonesia’s premier modest wear brands. I managed end-to-end creative production and social media growth, spearheading everything from high-level lifestyle storytelling and copywriting to the execution of large-scale live digital events.
Content Specialist & Program Officer at GCM Group (Jakarta Fashion Week)
May 1, 2018 - January 1, 2021Orchestrated end-to-end editorial and program logistics for Jakarta Fashion Week, Indonesia’s premier fashion event. I managed multi-channel content strategy across social media and web, while coordinating high-level stakeholders—including designers, music directors, and media partners—to ensure seamless show execution and record-breaking visitor traffic.
Feature Editor at Femina Group
March 1, 2015 - May 1, 2019Feature Editor responsible for editorial direction and content quality within Femina Group's portfolio.
Education
Bachelor of Communication at Universitas Padjadjaran, Indonesia
January 1, 2011 - January 1, 2015Qualifications
Certified Advanced Adventurer Diver
January 11, 2030 - April 5, 2026Industry Experience
Retail, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
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