With over a decade of hands-on experience leading digital campaigns and building high-performing social media teams in the iGaming industry, I bring a proven ability to transform online presence into measurable growth. I’ve successfully scaled multi-platform strategies across YouTube, Instagram, Facebook, X (Twitter), TikTok, and more — consistently exceeding engagement KPIs and delivering ROI-driven results. I’m excited about the opportunity to bring that same energy, creativity, and leadership to your team. As Head of Social Media at Oddspedia, I led a team of six and expanded our reach across seven major platforms. My work not only drove consistent year-over-year growth, but also solidified our brand voice in highly competitive markets. I thrive in dynamic environments, balancing creative content development with performance tracking, team coaching, and agile marketing execution. My toolkit includes SEO expertise, content marketing strategy, and data analytics, powered by tools like Ahrefs, SurferSEO, VidIQ, Hootsuite, Sprout Social, Canva, and various AI tools. What sets me apart is my hybrid strength: both a strategist and a storyteller. I don’t just post content—I build communities, create conversations, and align every campaign with clear objectives. Whether developing viral content, optimizing campaign funnels, or managing cross-functional teams, I bring a relentless focus on value, quality, and innovation. I’d welcome the opportunity to discuss how my experience and mindset could support your goals. Thank you for considering my application—I look forward to the possibility of contributing to your success.

Danail Iliyev

With over a decade of hands-on experience leading digital campaigns and building high-performing social media teams in the iGaming industry, I bring a proven ability to transform online presence into measurable growth. I’ve successfully scaled multi-platform strategies across YouTube, Instagram, Facebook, X (Twitter), TikTok, and more — consistently exceeding engagement KPIs and delivering ROI-driven results. I’m excited about the opportunity to bring that same energy, creativity, and leadership to your team. As Head of Social Media at Oddspedia, I led a team of six and expanded our reach across seven major platforms. My work not only drove consistent year-over-year growth, but also solidified our brand voice in highly competitive markets. I thrive in dynamic environments, balancing creative content development with performance tracking, team coaching, and agile marketing execution. My toolkit includes SEO expertise, content marketing strategy, and data analytics, powered by tools like Ahrefs, SurferSEO, VidIQ, Hootsuite, Sprout Social, Canva, and various AI tools. What sets me apart is my hybrid strength: both a strategist and a storyteller. I don’t just post content—I build communities, create conversations, and align every campaign with clear objectives. Whether developing viral content, optimizing campaign funnels, or managing cross-functional teams, I bring a relentless focus on value, quality, and innovation. I’d welcome the opportunity to discuss how my experience and mindset could support your goals. Thank you for considering my application—I look forward to the possibility of contributing to your success.

Available to hire

With over a decade of hands-on experience leading digital campaigns and building high-performing social media teams in the iGaming industry, I bring a proven ability to transform online presence into measurable growth. I’ve successfully scaled multi-platform strategies across YouTube, Instagram, Facebook, X (Twitter), TikTok, and more — consistently exceeding engagement KPIs and delivering ROI-driven results. I’m excited about the opportunity to bring that same energy, creativity, and leadership to your team.

As Head of Social Media at Oddspedia, I led a team of six and expanded our reach across seven major platforms. My work not only drove consistent year-over-year growth, but also solidified our brand voice in highly competitive markets. I thrive in dynamic environments, balancing creative content development with performance tracking, team coaching, and agile marketing execution. My toolkit includes SEO expertise, content marketing strategy, and data analytics, powered by tools like Ahrefs, SurferSEO, VidIQ, Hootsuite, Sprout Social, Canva, and various AI tools.

What sets me apart is my hybrid strength: both a strategist and a storyteller. I don’t just post content—I build communities, create conversations, and align every campaign with clear objectives. Whether developing viral content, optimizing campaign funnels, or managing cross-functional teams, I bring a relentless focus on value, quality, and innovation.

I’d welcome the opportunity to discuss how my experience and mindset could support your goals. Thank you for considering my application—I look forward to the possibility of contributing to your success.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Russian
Beginner
German
Beginner
Italian
Beginner

Work Experience

Head of Social Media at Oddspedia
January 1, 2021 - May 1, 2025
Led the social media strategy and execution, overseeing cross-functional teams to drive engagement, growth, and ROI across platforms. Built data-driven campaigns, refined brand storytelling, and fostered community engagement through thoughtful planning and optimization.
Senior Content Writer at iGaming.com
November 1, 2019 - December 1, 2020
Wrote and edited high-quality content for iGaming brands, including expert reviews and articles. Collaborated with product and marketing teams to ensure SEO alignment and audience relevance.
Social Media Manager at LuckyLabz
March 1, 2018 - May 1, 2019
Led a team of 6 professionals to scale and manage content across YouTube, X (Twitter), Instagram, Facebook, TikTok, Telegram, and Discord. Drove annual social growth through data-driven strategies, content performance analysis, and campaign optimization. Executed brand storytelling initiatives, built audience engagement, and improved domain authority using tools like Ahrefs, KW Finder, WordPress, and Surfer SEO. Managed brand communications, content scheduling, curation, and publishing; generated monthly performance reports and KPIs.
Digital Marketing: Content & Creative Writing at Unknown
February 1, 2015 - March 1, 2018
Led digital marketing content and creative writing initiatives, including sports content creation for football, tennis, basketball, and hockey platforms; maintained high editorial standards, SEO alignment, and audience relevance.
Head of Social Media at Oddspedia
November 1, 2019 - December 1, 2020
Led a cross-functional team to drive social media engagement and ROI across platforms; crafted and executed content strategies; managed brand communications and editorial standards.
Senior Content Writer at iGaming.com
March 1, 2018 - May 1, 2019
Produced authoritative gaming content and reviews; supported content strategy and SEO alignment; contributed to content growth and audience engagement.
Social Media Manager at Lucky Labz BG JSC
February 1, 2015 - March 1, 2018
Led a team of six to scale and manage content across YouTube, X (Twitter), Instagram, Facebook, TikTok, Telegram, and Discord; drove annual social growth through data-driven strategies; collaborated cross-functionally and produced monthly performance reports.

Education

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Qualifications

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Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services, Education