Dynamic and results-oriented Social Media Manager & Digital Marketer with over 10 years of experience in the iGaming industry. Adept at leading cross-functional teams and crafting compelling content that drives engagement and ROI across platforms. Highly skilled in SEO, content strategy, community building, and performance marketing. Proven ability to grow online presence and deliver measurable results under tight deadlines. Passionate about innovation, lifelong learning, and staying ahead of digital trends.

Danail Iliev

Dynamic and results-oriented Social Media Manager & Digital Marketer with over 10 years of experience in the iGaming industry. Adept at leading cross-functional teams and crafting compelling content that drives engagement and ROI across platforms. Highly skilled in SEO, content strategy, community building, and performance marketing. Proven ability to grow online presence and deliver measurable results under tight deadlines. Passionate about innovation, lifelong learning, and staying ahead of digital trends.

Available to hire

Dynamic and results-oriented Social Media Manager & Digital Marketer with over 10 years of experience in the iGaming industry. Adept at leading cross-functional teams and crafting compelling content that drives engagement and ROI across platforms. Highly skilled in SEO, content strategy, community building, and performance marketing. Proven ability to grow online presence and deliver measurable results under tight deadlines. Passionate about innovation, lifelong learning, and staying ahead of digital trends.

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Language

English
Fluent
Russian
Beginner
German
Beginner
Italian
Beginner

Work Experience

Head of Social Media at Oddspedia
January 1, 2021 - May 1, 2025
Led the social media strategy and execution, overseeing cross-functional teams to drive engagement, growth, and ROI across platforms. Built data-driven campaigns, refined brand storytelling, and fostered community engagement through thoughtful planning and optimization.
Senior Content Writer at iGaming.com
November 1, 2019 - December 1, 2020
Wrote and edited high-quality content for iGaming brands, including expert reviews and articles. Collaborated with product and marketing teams to ensure SEO alignment and audience relevance.
Social Media Manager at LuckyLabz
March 1, 2018 - May 1, 2019
Led a team of 6 professionals to scale and manage content across YouTube, X (Twitter), Instagram, Facebook, TikTok, Telegram, and Discord. Drove annual social growth through data-driven strategies, content performance analysis, and campaign optimization. Executed brand storytelling initiatives, built audience engagement, and improved domain authority using tools like Ahrefs, KW Finder, WordPress, and Surfer SEO. Managed brand communications, content scheduling, curation, and publishing; generated monthly performance reports and KPIs.
Digital Marketing: Content & Creative Writing at Unknown
February 1, 2015 - March 1, 2018
Led digital marketing content and creative writing initiatives, including sports content creation for football, tennis, basketball, and hockey platforms; maintained high editorial standards, SEO alignment, and audience relevance.

Education

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Qualifications

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Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services, Education