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Hi, I’m Ryan Baek, a UX designer focused on crafting delightful and conversion-driven digital shopping experiences for luxury brands. I’ve led end-to-end UX for North America and EMEA, improving PDPs, PLPs, and checkout flows, while aligning with product managers, engineers, and stakeholders. I’ve built and evolved scalable design systems, developed cross-platform features for desktop and mobile, and used usability tests, A/B testing, heatmaps, and user feedback to drive improvements. My work spans Capri Holdings, Ralph Lauren, Bloomingdale’s, and Panasonic North America, delivering cohesive experiences from discovery to purchase.…Hi, I’m Ryan Baek, a UX designer focused on crafting delightful and conversion-driven digital shopping experiences for luxury brands. I’ve led end-to-end UX for North America and EMEA, improving PDPs, PLPs, and checkout flows, while aligning with product managers, engineers, and stakeholders. I’ve built and evolved scalable design systems, developed cross-platform features for desktop and mobile, and used usability tests, A/B testing, heatmaps, and user feedback to drive improvements. My work spans Capri Holdings, Ralph Lauren, Bloomingdale’s, and Panasonic North America, delivering cohesive experiences from discovery to purchase.

Ryan Baek

UX Designer, UI Designer, Product Designer, +2

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Hi, I’m Ryan Baek, a UX designer focused on crafting delightful and conversion-driven digital shopping experiences for luxury brands. I’ve led end-to-end UX for North America and EMEA, improving PDPs, PLPs, and checkout flows, while aligning with product managers, engineers, and stakeholders. I’ve built and evolved scalable design systems, developed cross-platform features for desktop and mobile, and used usability tests, A/B testing, heatmaps, and user feedback to drive improvements. My work spans Capri Holdings, Ralph Lauren, Bloomingdale’s, and Panasonic North America, delivering cohesive experiences from discovery to purchase.…Hi, I’m Ryan Baek, a UX designer focused on crafting delightful and conversion-driven digital shopping experiences for luxury brands. I’ve led end-to-end UX for North America and EMEA, improving PDPs, PLPs, and checkout flows, while aligning with product managers, engineers, and stakeholders. I’ve built and evolved scalable design systems, developed cross-platform features for desktop and mobile, and used usability tests, A/B testing, heatmaps, and user feedback to drive improvements. My work spans Capri Holdings, Ralph Lauren, Bloomingdale’s, and Panasonic North America, delivering cohesive experiences from discovery to purchase.

Available to hire

Hi, I’m Ryan Baek, a UX designer focused on crafting delightful and conversion-driven digital shopping experiences for luxury brands. I’ve led end-to-end UX for North America and EMEA, improving PDPs, PLPs, and checkout flows, while aligning with product managers, engineers, and stakeholders.

I’ve built and evolved scalable design systems, developed cross-platform features for desktop and mobile, and used usability tests, A/B testing, heatmaps, and user feedback to drive improvements. My work spans Capri Holdings, Ralph Lauren, Bloomingdale’s, and Panasonic North America, delivering cohesive experiences from discovery to purchase.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Manager, UX Design - Global E-commerce Executive at Capri Holdings Limited

March 1, 2020 - Present

Designed and optimized end-to-end e-commerce flows—including PDP, PLP, Checkout, and retention experiences—to improve usability, engagement, and conversion. Ensured seamless customer journeys from product discovery to purchase and maintained visual consistency across platforms. Collaborated cross-functionally with product managers, engineers, and stakeholders to gather feedback and iterate on UX solutions. Led UX design reviews and delivered developer-ready handoffs of final deliverables. Managed and evolved a scalable design system to drive consistency in UI components and brand representation across desktop and mobile.

Lead Interactive & UX Designer - Global Web / Mobile first at Ralph Lauren

December 1, 2018 - March 1, 2020

Defined the UX vision for a new global e-commerce platform, leading cross‑platform feature development for desktop and mobile. Refined visual hierarchy, interaction flows, and usability through wireframes, prototypes, and high-fidelity designs. Built shoppable and editorial content modules that combined storytelling with commerce to boost engagement and conversion. Reorganized information architecture and content strategy with UX architects and engineering teams to improve navigation and discoverability.

Digital Product Designer at Bloomingdale's

October 1, 2017 - December 1, 2018

Designed and developed web and mobile assets, email templates, and UI components, ensuring a cohesive digital experience across platforms. Optimized responsive and adaptive design for various screen sizes and accessibility standards. Partnered with developers to deliver precise design files, specifications, redlines, and assets to ensure pixel-perfect implementation.

Interactive Designer at Panasonic North America

March 1, 2010 - December 1, 2014

Managed North America’s e-commerce platform, optimizing pages such as the homepage, product detail pages, and landing pages for new product launches. Created marketing banners and digital assets for Amazon and Facebook, supporting major events like the 2012 London Olympics and the 2011/2012 US Open.