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Designer with 7+ years of experience bridging visual creativity and UX strategy. I thrive in ambiguous spaces, using research and design to bring clarity and alignment. My work spans from building 0→1 products to scaling national platforms. I care deeply about thoughtful design—one that balances usability, craft, and real impact. Currently leading design teams across education and esports platforms, focusing on cross-tribe collaboration, scalable design systems, and user-centered product strategy across INA Digital Edu and partners.…Designer with 7+ years of experience bridging visual creativity and UX strategy. I thrive in ambiguous spaces, using research and design to bring clarity and alignment. My work spans from building 0→1 products to scaling national platforms. I care deeply about thoughtful design—one that balances usability, craft, and real impact. Currently leading design teams across education and esports platforms, focusing on cross-tribe collaboration, scalable design systems, and user-centered product strategy across INA Digital Edu and partners.

Elvaretta Angelina

Designer, Product Designer, UX Designer, +2

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Designer with 7+ years of experience bridging visual creativity and UX strategy. I thrive in ambiguous spaces, using research and design to bring clarity and alignment. My work spans from building 0→1 products to scaling national platforms. I care deeply about thoughtful design—one that balances usability, craft, and real impact. Currently leading design teams across education and esports platforms, focusing on cross-tribe collaboration, scalable design systems, and user-centered product strategy across INA Digital Edu and partners.…Designer with 7+ years of experience bridging visual creativity and UX strategy. I thrive in ambiguous spaces, using research and design to bring clarity and alignment. My work spans from building 0→1 products to scaling national platforms. I care deeply about thoughtful design—one that balances usability, craft, and real impact. Currently leading design teams across education and esports platforms, focusing on cross-tribe collaboration, scalable design systems, and user-centered product strategy across INA Digital Edu and partners.

Available to hire

Designer with 7+ years of experience bridging visual creativity and UX strategy. I thrive in ambiguous spaces, using research and design to bring clarity and alignment. My work spans from building 0→1 products to scaling national platforms. I care deeply about thoughtful design—one that balances usability, craft, and real impact.

Currently leading design teams across education and esports platforms, focusing on cross-tribe collaboration, scalable design systems, and user-centered product strategy across INA Digital Edu and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Indonesian

Fluent

Work Experience

Design Lead at INA Digital Edu

January 1, 2026 - Present

Lead the design team for Rumah Pendidikan, INA Digital Edu's core platform that unifies multiple education products into one cohesive experience. Oversee cross-tribe integration delivery, design resource management, and product discovery initiatives.

Design Lead at TALON Esports

January 1, 2025 - October 1, 2025

Designed a 0→1 fan engagement app, blending esports stats with fan experiences inspired by K-pop fandom culture. Collaborated cross-functionally with an international team to design key features and establish a scalable design system.

Senior Product Designer at SISTER (Indonesian National Lecturer Platform)

July 1, 2021 - December 31, 2024

Redesigned workflows to comply with new national regulations, shifting focus from administrative reporting to lecturer growth and development. Led workshops, discovery research, and alignment with government stakeholders. Led design for an ecosystem serving 1M+ students, universities, companies, and program/admin teams. Simplified multi-stakeholder documentation flows, reducing errors and manual workload while increasing participation. Built the design system, and led prototyping and user testing across multi-user flows.

Product Designer at Happy Fresh

August 1, 2020 - July 31, 2021

Improved order management flows for Shopper and Driver apps through usability testing and prototyping. Collaborated with regional teams to refine global design standards and improve discoverability across markets.

Design Lead at INA Digital Edu – Rumah Pendidikan

January 1, 2026 - Present