Available to hire
I am a Marketing Manager with over six years of experience in digital marketing, social media communications, and brand strategy. My work focuses on driving lead generation, improving conversions, and creating campaigns that build strong brand affinity across both online and offline channels. I currently lead a team responsible for performance marketing and customer engagement initiatives, while also collaborating with influencers and creative agencies to develop impactful brand experiences. I am passionate about combining creativity with data-driven strategy to connect meaningfully with target audiences and deliver measurable business growth.
Language
English
Fluent
Swahili
Fluent
Work Experience
Marketing Manager at MoKo Home and Living
June 6, 2022 - Present1. Drove a 150% increase in leads and slashed lead acquisition costs by 70% through strategic digital marketing campaigns.
2. Successfully orchestrated the launch of 4 new products, with the latest contributing 51% to digital revenue, fostering a 79% growth.
3. Spearheaded a comprehensive rebranding initiative, propelling a positive brand image across various channels, including a new showroom, and a cohesive transformation of brand collateral.
4. Provided visionary leadership to a dynamic team, fostering a robust content creation strategy, resulting in a significant boost in Facebook and Instagram followers to 74k and 43k, accompanied by an impressive 102% and 73% surge in engagement, respectively.
5. Demonstrated expert financial acumen, meticulously planning and executing budgeting and forecasting strategies aligned with revenue targets for all digital and marketing activities.
Junior Marketing Manager at MoKo Home and Living
June 1, 2021 - May 31, 20221. Led a dynamic team in the conceptualization and execution of comprehensive marketing strategies, fostering a seamless integration of online and offline experiences to drive lead acquisition and enhance brand loyalty.
2. Directed lead generation initiatives, strategically utilizing diverse digital channels and targeted advertisements to reinforce the company's industry presence.
3. Oversaw the growth and management of a dedicated content creation team, ensuring the timely delivery of compelling content and the continuous enhancement of channel strategies tailored to the target audience.
4. Conducted regular comprehensive performance analysis, defining and implementing key initiatives to consistently surpass predetermined marketing targets.
Senior Marketing Officer at MoKo Home and Living
June 1, 2020 - May 31, 20211. Oversaw the creation of engaging content for advertisements and social media platforms, consistently tailoring each piece to resonate with the target audience and enhance brand engagement.
2. Initiated and guided strategic initiatives aimed at continually improving the impact and originality of content across various social media and advertising platforms, ensuring a consistent elevation of brand messaging and customer experience.
3. Nurtured and cultivated strong partnerships with key external stakeholders, fostering collaborations that not only reinforced marketing efforts but also contributed significantly to the overall expansion and recognition of the brand.
4. Maintained and reinforced a cohesive brand identity across all touchpoints, cultivating a distinct and seamless customer experience that established a memorable and lasting brand impression at every customer interaction.
Digital Marketing Officer at MoKo Home and Living
January 1, 2026 - May 31, 20201. Orchestrated the seamless implementation of an editorial calendar, ensuring a consistent and engaging flow of content across various platforms under a data-driven approach.
2. Introduced A/B testing methodologies across digital platforms, refining content impact by identifying the most effective strategies that resonated with the target audience.
3. Oversaw the meticulous execution and testing of marketing strategies, both online and offline, to create a seamless and compelling customer journey.
4. Led comprehensive research initiatives to identify emerging content formats and trending topics, positioning the brand at the forefront of engaging storytelling and ensuring continuous relevance and influence.
Content Creator and Social Media Manager at Hospitour Africa
November 1, 2018 - March 31, 2019In my role at Hospitour Africa, I was responsible for crafting engaging content across diverse social media platforms. This encompassed curating compelling posts that resonated with our target audience and effectively communicated our brand's ethos. Additionally, I spearheaded community growth initiatives, strategically leveraging each platform's unique dynamics to expand our online presence and foster meaningful connections with our audience.
On the content front, I delved into the realm of blog posts and web articles. I authored captivating pieces that not only showcased our expertise but also provided valuable insights to our audience. This content not only solidified our authority within the industry but also contributed to establishing Hospitour Africa as a go-to resource for relevant and informative content.
Marketing Intern at Jambojet
March 1, 2018 - December 31, 2018In my role, I took charge of devising and refining Jambojet's email marketing strategy, ensuring its seamless implementation and ongoing enhancement. Working closely with the team, I contributed to the conceptualization and development of captivating social media content, aligning with our brand's messaging and objectives.
Additionally, I assumed the role of overseeing prompt and effective responses to comments on our social media posts, fostering meaningful engagement and connection with our audience. Beyond social media, I ventured into crafting special interest articles for Jambojet's website, enriching our online presence with valuable and engaging content.
An essential aspect of my responsibilities involved meticulous measurement of the performance of all online marketing campaigns, providing insights that informed strategic decisions. I also lent support to daily marketing and administrative tasks, ensuring the smooth flow of operations and contributing to our overall success.
Education
Business Management Certificate at European Business University of Luxembourg
January 1, 2023 - June 30, 2023This course provided great insight into the business world. I achieved an understanding of the basic principles and practices of contemporary business. I am now able to demonstrate an understanding of business concepts. I covered the following topics: The Environment of Business; Business Ownership and Entrepreneurship; Management and Organization; Human Resources; Marketing; Finance and Investment.
Bsc Graphic Communication and Advertising at Moi University
January 1, 2013 - December 20, 2017Qualifications
Industry Experience
Manufacturing, Travel & Hospitality, Consumer Goods
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