Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a 12+ year media designer and visual-communication consultant who blends creative craft with strategic brand thinking. I help translate complex products and technical concepts into clear, scalable visuals, brand systems and narratives that support lead generation, product adoption and trusted brand perception. Working across SaaS, AI, financial services and B2B contexts, I guide cross-functional teams from concept to execution, develop audience-aware visual positioning, and coach colleagues in storytelling-driven design decisions to keep brand expression coherent across product, marketing and communications touchpoints.…I am a 12+ year media designer and visual-communication consultant who blends creative craft with strategic brand thinking. I help translate complex products and technical concepts into clear, scalable visuals, brand systems and narratives that support lead generation, product adoption and trusted brand perception. Working across SaaS, AI, financial services and B2B contexts, I guide cross-functional teams from concept to execution, develop audience-aware visual positioning, and coach colleagues in storytelling-driven design decisions to keep brand expression coherent across product, marketing and communications touchpoints.

Birgit Spiolek

Graphic Designer, Brand Designer, UX Designer, +2





I am a 12+ year media designer and visual-communication consultant who blends creative craft with strategic brand thinking. I help translate complex products and technical concepts into clear, scalable visuals, brand systems and narratives that support lead generation, product adoption and trusted brand perception. Working across SaaS, AI, financial services and B2B contexts, I guide cross-functional teams from concept to execution, develop audience-aware visual positioning, and coach colleagues in storytelling-driven design decisions to keep brand expression coherent across product, marketing and communications touchpoints.…I am a 12+ year media designer and visual-communication consultant who blends creative craft with strategic brand thinking. I help translate complex products and technical concepts into clear, scalable visuals, brand systems and narratives that support lead generation, product adoption and trusted brand perception. Working across SaaS, AI, financial services and B2B contexts, I guide cross-functional teams from concept to execution, develop audience-aware visual positioning, and coach colleagues in storytelling-driven design decisions to keep brand expression coherent across product, marketing and communications touchpoints.

Available to hire

I am a 12+ year media designer and visual-communication consultant who blends creative craft with strategic brand thinking. I help translate complex products and technical concepts into clear, scalable visuals, brand systems and narratives that support lead generation, product adoption and trusted brand perception.

Working across SaaS, AI, financial services and B2B contexts, I guide cross-functional teams from concept to execution, develop audience-aware visual positioning, and coach colleagues in storytelling-driven design decisions to keep brand expression coherent across product, marketing and communications touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

English

Fluent

Work Experience

Media Designer | Consultant for Visual Communication, Brand & Strategy – Freelance at Freelance

July 1, 2025 - Present

Advises clients at the intersection of asset management, sales, marketing and brand. Translates complex financial products, data architectures and abstract value propositions into clear, brand-aligned visuals, narratives and design systems to support lead generation, product adoption and trust-building. Leads end-to-end design initiatives from concept to execution, including audience analyses and stakeholder alignment; develops marketing-ready visuals and narratives for campaigns and GTM assets.

Senior Marketing & Design Consultant | Communication Designer at Donner & Reuschel AG

July 1, 2024 - June 30, 2025

Acted as creative strategy and experience design advisor at the intersection of asset management, sales, marketing and brand. Guided leadership through human-centered communication strategy, narrative architecture and brand-aligned design decisions. Translated complex financial products and investment strategies into meaningful, culturally aware communication frameworks for institutional audiences. Owned end-to-end design initiatives, developed experience-driven presentations, institutional pitch decks and digital brochures; redesigned visual systems to improve comprehension and resonance; ensured coherent brand experience across touchpoints; trained asset managers in text architecture and storytelling.

Graphic Designer at DriveLock SE

August 1, 2023 - February 1, 2024

Developed creative strategy and experience-led visual communication and social media concepts aligned with strategic positioning and long-term brand architecture across all touchpoints. Delivered cross-media design solutions in German and English for digital and print channels, including PowerPoint presentations; created brand experiences for trade fairs and events; collaborated with stakeholders to translate brand strategy into scalable visual assets.

Media Designer | Consultant for Visual Communication, Brand & Strategy – Freelance at Freelance

March 1, 2023 - July 31, 2023

Provided design strategy consulting and visual communication support to clients, translating complex IT architectures and AI-powered SaaS into brand-aligned visuals; built modular design systems; contributed to campaigns, social media assets and go-to-market materials; collaborated with marketing, product and leadership teams to ensure consistency across touchpoints.

Graphic Designer at riskmethods GmbH

January 1, 2021 - February 28, 2023

Held end-to-end responsibility for global visual communication and brand execution. Translated AI-driven SaaS solutions and data into clear brand concepts, storytelling and visual frameworks to support marketing, demand generation and product adoption. Collaborated cross-functionally with marketing, product and leadership teams in Germany and the U.S.; developed modular visual systems and reusable components; delivered cross-media assets including brochures, presentations, infographics, digital banners; designed UX/UI for marketing landing pages; advised leadership on visualization of complex IT architectures.

Real Estate Marketing Assistant at Realkon Immobilien Investment GmbH

January 1, 2019 - December 31, 2019

Graphic design and production of professional real estate marketing materials in PowerPoint, including photo editing with Adobe Photoshop; managed external photographers for property shoots; developed statistics and infographics; supported data preparation and investment memorandums; coordinated marketing assets and office operations.

Real Estate Marketing Assistant at Colliers International Hotel GmbH

April 1, 2018 - December 31, 2018

Graphic design for real estate marketing materials, including print and digital assets; coordinated external photographers for property shoots; produced infographics and data visuals; supported sales materials and events; contributed to brand-aligned storytelling across channels.

Real Estate Marketing Assistant at Colliers International Germany GmbH

January 1, 2016 - March 31, 2018

Graphic design and production of marketing materials; coordinated photographers; developed statistics and infographics; supported investment memorandums and sales websites; calculated KPIs and ensured brand consistency across touchpoints.

Office Manager at Linde AG

April 1, 2014 - September 30, 2015

Office management and event support; graphic design for event materials; PowerPoint and web design; coordination of event interiors; multilingual client communication; administrative support.

Office & Event Manager at Self-employed

November 1, 2010 - March 31, 2014

Graphic design for event materials and PowerPoint presentations; web design and UX/UI work; concepts for event interior design; project coordination and office management in German and English; served English-speaking clients including Allianz group.

Hotel Specialist (Hotelfachfrau) at Various Employers (Hospitality Industry)

August 1, 2004 - October 1, 2010

On-the-job training and certification as Hotel Specialist with a focus on Marketing; early engagement with promotional materials, event support, and front desk operations.