I’m an experienced Digital Content Producer - Contract specializing in delivering compelling digital content that drives business impact. Proven track record of successful content creation through delivery for Youtube, video podcasts and social and digital formats. Respected for excellent production management skills across factual and documentary-style formats balancing creative and technical demands.

Giancarlo Sherman

I’m an experienced Digital Content Producer - Contract specializing in delivering compelling digital content that drives business impact. Proven track record of successful content creation through delivery for Youtube, video podcasts and social and digital formats. Respected for excellent production management skills across factual and documentary-style formats balancing creative and technical demands.

Available to hire

I’m an experienced Digital Content Producer - Contract specializing in delivering compelling digital content that drives business impact. Proven track record of successful content creation through delivery for Youtube, video podcasts and social and digital formats. Respected for excellent production management skills across factual and documentary-style formats balancing creative and technical demands.

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Work Experience

Experience Manager, Video Production at SOTI
January 1, 2024 - Present
Oversee the video team’s operations of hundreds of videos per year, fostering collaboration and driving high-quality content across all channels. Work closely with communications, sales, global training and product marketing to craft customer focused, multi-platform campaigns and strategy. Collaborate across departments, making strategic decisions to enhance team performance and creative results. Skilled in managing all aspects of production and post-production, including scripting, rights & licensing, crew, videography, editing, motion graphics, animation and storyboarding.
Team Lead, Video Production at SOTI
January 1, 2022 - January 1, 2024
Lead a creative video production team, producing high-quality content through storytelling, videography, editing, and motion graphics. Build strong relationships with team members and vendors to ensure smooth communication and execution on dozens of content pieces weekly. Oversee the video team’s operations, ensuring efficient processes and outputs. Skilled in producing, directing, and planning shoots with C-level executives, senior leaders, and external partners.
Digital Communications Specialist at Aecon
January 1, 2020 - January 1, 2022
Oversee digital content development and production for internal corporate communications, collaborating with stakeholders, designers, and business partners to create and distribute impactful social media content supporting Aecon’s marketing initiatives. Drive content strategy and establish production governance processes to ensure consistent, on-brand messaging. Experienced in managing the production of visual content from concept to delivery, leveraging Adobe Premiere Pro, After Effects and Creative Cloud to execute multiple social video posts weekly.
Commercial Production Manager at MOWAD Productions
January 1, 2019 - January 1, 2020
Supervised all aspects of the film production lifecycle for agency clients, including Purina, Spin Master, and Blue Ant Media. Oversaw pre-production planning, casting, on-set direction, and post-production. Collaborated with agency personnel and clients to communicate and execute creative visions, ensuring seamless project delivery on time and within budget. Managed production schedules, budgets, and established strong relationships with vendors, including production companies, casting facilities, talent unions, talent agents and digital design studios.
Video Producer at eHealth Ontario
January 1, 2011 - January 1, 2019
Produced and directed corporate videos in communications for a large public sector healthcare agency. Managed the processes for creative video development and collaborated with the corporate communications team. Managed social video content including YouTube, LinkedIn postings and monthly video newsletters. Lead content archival and library of assets using digital asset management software. Advanced skills managing production using Adobe Premiere Pro and After Effects as well as expert knowledge of script writing, audio capture, lighting, HD cameras, studio equipment, editing and designing motion graphics.
Video Producer at Video Creative
January 1, 2008 - January 1, 2020
Provided video production services for clients Coca-Cola, Microsoft, LinkedIn, Nokia, Lafarge and Nissan.
Senior Digital Artist at IMAX
January 1, 2008 - January 1, 2011
Senior digital artist for Harry Potter 6, Harry Potter 7A and Hubble 3D, leading the 2D to 3D segmentation team to support and overcome extraction challenges using roto, masking, keying and motion tracking solutions. Researched and developed new digital techniques that could be used to prioritize creative production and track project deliverables. Excellent ability leading a medium sized team of designers through production pipelines and design challenges. Experienced managing post production pipelines including node-based compositing software such as Shake, Nuke and Mocha. Reliable project manager with expertise planning and executing visual effects solutions.
Video Editor at CineFocus Canada
January 1, 2010 - January 1, 2011
Organized, adaptable and fast video editor working closely with television producers to tell the stories of environmental champions such as Jane Goodall for a broadcast television and web series Green Heroes airing on TVO. Responsible for the quality assurance of footage, edited material, graphics, digital asset management, maintaining our content management system as well as distributing of our videos on social media via our custom mobile app which then drove engagement to our community rewards program. Codec, compression and camera format knowledge. Ensured all work met high technical standards for broadcast, web and mobile.
Video Editor at Breakout Media
January 1, 2009 - January 1, 2010
Motion graphics designer and video editor for a documentary video series Breakout that aired on CBC Kids. Coordinated with the Producer and Production Manager to edit scripts, storyboards, story concepts, production schedules and broadcast deliverables. Managed workflow and media management solutions for edited episodes as well as archival of footage and webisodes using YouTube, Vimeo & Dreamweaver. Demonstrated ability to prioritize work and meet deadlines.
Video Editor at In Sync Video
January 1, 2008 - January 1, 2009
In-house motion video editor and graphic designer for a broadcast documentary company. Worked with a team to design graphics for promotional print and web material along with editing segments of films, web series, trailer edits and film festival deliverables. Managed post production workflow and coordinated between creative and stakeholder deliverables for new media.
Production & Art Assistant at TheNE
January 1, 2005 - January 1, 2011
Production team member of a full-service visual media content development company. Supported production services and film and television professionals, with deep knowledge of commercial film production methods, equipment, post, budgeting, and client relations.
Unit Production Assistant at MuchMusic
January 1, 2005 - January 1, 2009
Collaborated with TV professionals in Canada’s largest broadcasting network. Supported Television News Producers in developing video content for broadcast on MuchNews. Gained live television experience and developed quick problem-solving skills on set.
Film Equipment Assistant at Ryerson University
January 1, 2005 - January 1, 2006
Ensured proper preparation of all equipment before rental and sign-out by students and faculty. Set up camera production packages, reviewed rental forms, and mentored students in film equipment usage.

Education

Bachelor of Arts in Radio & TV at Ryerson University
January 11, 2030 - April 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Healthcare, Government, Other