I’m a digital communications professional focused on protecting and growing brands online. I lead online reputation strategies, manage multi-channel campaigns, and build trust with audiences across Google, Reddit, Trustpilot, and social platforms. With hands-on experience in paid media (Facebook Ads, Google Ads), content strategy, and cross-functional collaboration, I help global brands in education and tech strengthen their presence and credibility in competitive markets.

Juan Luis Villalba Del Valle

I’m a digital communications professional focused on protecting and growing brands online. I lead online reputation strategies, manage multi-channel campaigns, and build trust with audiences across Google, Reddit, Trustpilot, and social platforms. With hands-on experience in paid media (Facebook Ads, Google Ads), content strategy, and cross-functional collaboration, I help global brands in education and tech strengthen their presence and credibility in competitive markets.

Available to hire

I’m a digital communications professional focused on protecting and growing brands online. I lead online reputation strategies, manage multi-channel campaigns, and build trust with audiences across Google, Reddit, Trustpilot, and social platforms.

With hands-on experience in paid media (Facebook Ads, Google Ads), content strategy, and cross-functional collaboration, I help global brands in education and tech strengthen their presence and credibility in competitive markets.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Online Reputation Manager at Tech Universidad Tecnológica
June 1, 2023 - Present
Lead the online reputation management initiatives for multiple high-visibility brands in a remote role. Oversaw cross-platform monitoring of brand sentiment across Google, Reddit, Trustpilot, and other social channels. Developed and executed strategic responses for escalated cases and sensitive situations. Coordinated cross-team workflows and helped develop proactive reputation strategies across reviews sites, social platforms, and online communities.
Online Reputation Specialist at Tech Universidad Tecnológica
October 1, 2022 - June 1, 2023
Specialist in online reputation with responsibilities including tracking sentiment, identifying risk, coordinating cross‑team workflows, and crafting proactive response strategies across review sites, social platforms, and online communities.
Facebook Ads Manager at Tec Universidad Tecnológica
December 1, 2021 - October 1, 2022
Managed campaigns for lead generation and visibility. Strengthened brand position through segmented messaging and data-driven adjustments.
Online Reputation Manager at Lead Tech Group
June 1, 2023 - Present
Lead online reputation strategy for multiple high-visibility brands. Monitor brand sentiment across Google, Reddit, Trustpilot, and social platforms. Develop strategic responses for escalated cases and sensitive situations. Coordinate cross-team workflows, and develop proactive reputation strategies across review sites, social platforms, and online communities.
Facebook Ads Manager at Tech Universidad Tecnológica
December 1, 2021 - October 1, 2022
Managed campaigns for lead generation and visibility. Strengthened brand positioning through segmented messaging and data-driven adjustments.

Education

Master’s in Public Relations, Advertising & Applied Communication at Universidad Tecnológica
January 1, 2021 - January 1, 2022
Advertising & Marketing at Instituto Universitario de Diseño de las Mercedes
January 1, 2015 - January 1, 2017
Master’s in Public Relations, Advertising & Applied Communication at Universidad Tecnológica
January 1, 2021 - December 31, 2022
Advertising & Marketing at Instituto Universitario de Diseño de Las Mercedes
January 1, 2015 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality