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Hi, I’m Ra’Kym Maxwell Andres, a social media and digital media manager based in Buffalo, NY. With over four years of experience guiding multi-platform campaigns, paid and organic social media, content strategy, and performance reporting, I help brands grow their online presence and engagement. I specialize in translating analytics into actionable insights, managing client portfolios, and staying ahead of emerging trends to boost visibility and ROI. I love collaborating with teams to craft authentic brand voices and engaging digital experiences for audiences.…Hi, I’m Ra’Kym Maxwell Andres, a social media and digital media manager based in Buffalo, NY. With over four years of experience guiding multi-platform campaigns, paid and organic social media, content strategy, and performance reporting, I help brands grow their online presence and engagement. I specialize in translating analytics into actionable insights, managing client portfolios, and staying ahead of emerging trends to boost visibility and ROI. I love collaborating with teams to craft authentic brand voices and engaging digital experiences for audiences.

Ra’Kym Maxwell Andres

Social Media Manager, Digital Marketer, Marketing Strategist, +1

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Hi, I’m Ra’Kym Maxwell Andres, a social media and digital media manager based in Buffalo, NY. With over four years of experience guiding multi-platform campaigns, paid and organic social media, content strategy, and performance reporting, I help brands grow their online presence and engagement. I specialize in translating analytics into actionable insights, managing client portfolios, and staying ahead of emerging trends to boost visibility and ROI. I love collaborating with teams to craft authentic brand voices and engaging digital experiences for audiences.…Hi, I’m Ra’Kym Maxwell Andres, a social media and digital media manager based in Buffalo, NY. With over four years of experience guiding multi-platform campaigns, paid and organic social media, content strategy, and performance reporting, I help brands grow their online presence and engagement. I specialize in translating analytics into actionable insights, managing client portfolios, and staying ahead of emerging trends to boost visibility and ROI. I love collaborating with teams to craft authentic brand voices and engaging digital experiences for audiences.

Available to hire

Hi, I’m Ra’Kym Maxwell Andres, a social media and digital media manager based in Buffalo, NY. With over four years of experience guiding multi-platform campaigns, paid and organic social media, content strategy, and performance reporting, I help brands grow their online presence and engagement.

I specialize in translating analytics into actionable insights, managing client portfolios, and staying ahead of emerging trends to boost visibility and ROI. I love collaborating with teams to craft authentic brand voices and engaging digital experiences for audiences.

Skills

WordPress

Adobe Photoshop

Canva

Experience Level

WordPress

Expert

Adobe Photoshop

Intermediate

Canva

Intermediate

Work Experience

Social Media Strategist at Hearst Communications (LocalEdge)

January 1, 2023 - January 1, 2025

Led social media strategy and campaign execution for small- to mid-size business clients. Built, launched, and optimized organic and paid campaigns across Facebook, Instagram, Twitter/X, Pinterest, Google+, Bing and Yahoo. Analyzed performance metrics and delivered monthly reporting with strategic recommendations. Managed campaign budgets and ensured efficient spend and ROI. Researched and implemented emerging social media trends to improve engagement and visibility.

Digital Marketing Specialist at Brooklyn Fashion and Beauty Bar

January 1, 2022 - January 1, 2023

Managed digital and social media presence to increase brand awareness and engagement. Created platform-specific content and posting schedules driven by analytics. Monitored SEO and web traffic to guide content and campaign decisions. Engaged with customers and leveraged feedback to improve digital experience.

Social Media Coordinator at Runway Magazine @ Buffalo State College

January 1, 2021 - January 1, 2023

Developed and managed social media strategy for a fashion publication and annual fashion show. Created and published written, photo, and video content across platforms. Covered live events and maintained consistent brand voice. Tracked analytics and optimized content for audience growth.

Editor at PUSH Buffalo E-Magazine

January 1, 2022 - Present

Edited and optimized digital content for online publication using WordPress. Collaborated with writers and designers to ensure quality and consistency.