Bickford's plant-milk launch campaign
Scott Deakin
Published
Bickfords, an iconic Australian owned business, usually known for its cordials approached
Boxer & Co to design their innovative new range of plant-based milks. The time had come to evolve Bickford’s to a new era, relevant for a new generation and a changing world.
Boxer & Co. Invited me to help bring the digital media and television commercial to life. From concept to execution, we worked seamlessly together to take Boxer & Co brand idea and animate the new product with a little help from nature.
The theme for the TVC was discovery and the illustrated packaging design lent itself beautifully to an animated world where nature quite literally creates this plant-milk brand.
A national TV launch followed with social, Influencer marketing and social content to launch this all new plant based product.