I am a fashion marketing and brand professional with hands-on experience in public relations, brand storytelling, and community engagement. I specialize in shaping public brand perception through visual merchandising, social content, and immersive brand experiences. I excel at turning ideas into cohesive campaigns—from messaging and visuals to events and activations—leading brand identity from concept to execution and building awareness, engagement, and loyalty across social platforms.

Kayla Jong-Sma

I am a fashion marketing and brand professional with hands-on experience in public relations, brand storytelling, and community engagement. I specialize in shaping public brand perception through visual merchandising, social content, and immersive brand experiences. I excel at turning ideas into cohesive campaigns—from messaging and visuals to events and activations—leading brand identity from concept to execution and building awareness, engagement, and loyalty across social platforms.

Available to hire

I am a fashion marketing and brand professional with hands-on experience in public relations, brand storytelling, and community engagement. I specialize in shaping public brand perception through visual merchandising, social content, and immersive brand experiences.

I excel at turning ideas into cohesive campaigns—from messaging and visuals to events and activations—leading brand identity from concept to execution and building awareness, engagement, and loyalty across social platforms.

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Experience Level

Work Experience

Brand, PR & Creative Lead at Goodwill Pop-Up Shop
January 1, 2023 - January 1, 2025
Led brand identity, messaging, and creative direction for pop-up initiatives. Built and executed brand storytelling across social platforms to raise awareness, engagement, and community interest. Created messaging, visuals, and content aligned with brand voice and values. Strengthened community relationships through consistent, on-brand customer interactions. Planned and promoted pop-up events, acting as the primary brand representative to the public. Managed platforms including Instagram, TikTok, Shopify, and LinkedIn.

Education

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Qualifications

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Industry Experience

Retail, Media & Entertainment, Professional Services, Other

Experience Level

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