I am an enthusiastic and results-driven Digital Marketing Specialist with a strong background in hospitality, tourism, and travel industry marketing. I am currently pursuing a Master's in Digital Marketing at Heriot-Watt University, Dubai. I am skilled in content creation, social media strategy, SEO/SEM, digital tools, and campaign management. I am experienced in driving online engagement and building brand visibility. I am open for part-time, freelance, or project-based marketing roles — available on evenings and weekends. I bring hands-on experience across bilingual content creation, China-focused campaigns, and digital asset production. I thrive in collaborative environments and enjoy turning insights into actionable campaigns that boost engagement and visibility for brands in hospitality and travel.

CHENZI REN

I am an enthusiastic and results-driven Digital Marketing Specialist with a strong background in hospitality, tourism, and travel industry marketing. I am currently pursuing a Master's in Digital Marketing at Heriot-Watt University, Dubai. I am skilled in content creation, social media strategy, SEO/SEM, digital tools, and campaign management. I am experienced in driving online engagement and building brand visibility. I am open for part-time, freelance, or project-based marketing roles — available on evenings and weekends. I bring hands-on experience across bilingual content creation, China-focused campaigns, and digital asset production. I thrive in collaborative environments and enjoy turning insights into actionable campaigns that boost engagement and visibility for brands in hospitality and travel.

Available to hire

I am an enthusiastic and results-driven Digital Marketing Specialist with a strong background in hospitality, tourism, and travel industry marketing. I am currently pursuing a Master’s in Digital Marketing at Heriot-Watt University, Dubai. I am skilled in content creation, social media strategy, SEO/SEM, digital tools, and campaign management. I am experienced in driving online engagement and building brand visibility. I am open for part-time, freelance, or project-based marketing roles — available on evenings and weekends.

I bring hands-on experience across bilingual content creation, China-focused campaigns, and digital asset production. I thrive in collaborative environments and enjoy turning insights into actionable campaigns that boost engagement and visibility for brands in hospitality and travel.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Arabic
Beginner
Chinese
Fluent
English
Fluent
Japanese
Intermediate

Work Experience

Digital Marketing Manager at MIE Events
January 1, 2022 - December 31, 2022
Managed and grew social media platforms, including Instagram, TikTok, Facebook, and YouTube. Executed SEO, PPC campaigns. Created engaging content including videos, reels, and promotional materials. Designed marketing campaigns to increase brand awareness and customer engagement. Led content planning, photoshoots, and visual branding strategies. Improved online presence and audience interaction through creative storytelling.
Client Relationship Manager (Digital & Marketing Focus) at Kanoo Travel
January 1, 2023 - Present
Supported digital marketing initiatives and client campaigns across B2B and B2C segments. Created marketing content and promotional materials for travel products. Managed communications across digital channels and enhanced customer engagement.
Cluster Assistant Sales Manager (Digital Projects) at IHG Hotels
January 1, 2023 - Present
Managed digital marketing projects including QR menus, IPTV content, and social media. Worked closely with marketing and IT teams to improve digital presence and campaign performance.
Digital Marketing Assistant (Freelance Projects) at Freelance Projects
January 1, 2023 - Present
Created bilingual content (Mandarin & English) for hospitality clients. Designed and executed social media strategies for China-focused campaigns. Supported email marketing automation and campaign tracking using Google Analytics. Produced short videos and digital assets using CapCut and Canva.
Client Relationship Manager – China Market at Kanoo Travel
January 1, 2023 - Present
Managed marketing communications with government clients and B2B partners in the Chinese market. Contributed to promotional campaigns and digital presentations for business development. Assisted in digital content writing for proposals, travel programs, and presentations.
Cluster Sales Executive at The Residence Maldives Dubai & Maldives
January 1, 2020 - December 31, 2022
Collaborated with marketing and PR team on digital assets (drone footage, online brochures, QR menus). Uploaded IPTV content and digital menus; coordinated with IT for campaign setup. Handled social media presence in Chinese travel forums and WeChat.

Education

Master of Science in Digital Marketing at Heriot-Watt University
January 11, 2030 - April 7, 2026
Bachelor's Degree in Tourism & Hospitality Management at Unknown University
January 11, 2030 - April 7, 2026
MSc Digital Marketing at Heriot-Watt University, Dubai Campus
January 1, 2024 - April 7, 2026

Qualifications

BA Tourism & Hospitality Management
January 11, 2030 - January 1, 2017

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Other