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Dear Sir / Madam, I am an erudite and keen analytic thinker with a proven record of delivering impactful and well-thought out marketing campaigns in a myriad of different industries. I hold over nine years’ worth of experience where my approach to digital marketing has distinguished itself leading to my clients’ success.\n\nI have an ardent passion for marketing, a consummate eye for detail and a proclivity for nuanced subject matter. I relish creating marketing campaigns that simplify the complex and provide elegant and engaging messaging across all channels. Additionally, I am a certified TikTok Media Buyer and hold similar accreditation from Meta and Google Ads.…Dear Sir / Madam, I am an erudite and keen analytic thinker with a proven record of delivering impactful and well-thought out marketing campaigns in a myriad of different industries. I hold over nine years’ worth of experience where my approach to digital marketing has distinguished itself leading to my clients’ success.\n\nI have an ardent passion for marketing, a consummate eye for detail and a proclivity for nuanced subject matter. I relish creating marketing campaigns that simplify the complex and provide elegant and engaging messaging across all channels. Additionally, I am a certified TikTok Media Buyer and hold similar accreditation from Meta and Google Ads.

Joseph McKay

Content Strategist, Brand Strategist, Digital Marketer, +5

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Dear Sir / Madam, I am an erudite and keen analytic thinker with a proven record of delivering impactful and well-thought out marketing campaigns in a myriad of different industries. I hold over nine years’ worth of experience where my approach to digital marketing has distinguished itself leading to my clients’ success.\n\nI have an ardent passion for marketing, a consummate eye for detail and a proclivity for nuanced subject matter. I relish creating marketing campaigns that simplify the complex and provide elegant and engaging messaging across all channels. Additionally, I am a certified TikTok Media Buyer and hold similar accreditation from Meta and Google Ads.…Dear Sir / Madam, I am an erudite and keen analytic thinker with a proven record of delivering impactful and well-thought out marketing campaigns in a myriad of different industries. I hold over nine years’ worth of experience where my approach to digital marketing has distinguished itself leading to my clients’ success.\n\nI have an ardent passion for marketing, a consummate eye for detail and a proclivity for nuanced subject matter. I relish creating marketing campaigns that simplify the complex and provide elegant and engaging messaging across all channels. Additionally, I am a certified TikTok Media Buyer and hold similar accreditation from Meta and Google Ads.

Available to hire

Dear Sir / Madam, I am an erudite and keen analytic thinker with a proven record of delivering impactful and well-thought out marketing campaigns in a myriad of different industries. I hold over nine years’ worth of experience where my approach to digital marketing has distinguished itself leading to my clients’ success.\n\nI have an ardent passion for marketing, a consummate eye for detail and a proclivity for nuanced subject matter. I relish creating marketing campaigns that simplify the complex and provide elegant and engaging messaging across all channels. Additionally, I am a certified TikTok Media Buyer and hold similar accreditation from Meta and Google Ads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Account Strategist at Push Group

August 1, 2024 - Present

In charge of driving client campaigns success with a team of 5 direct reports as part of the lead generation team; managing multi-million pound ad spends across Google, Meta and TikTok; leading AI tool integration and development; line managing two Account Managers and three Account Executives; planning across Google Ads, Meta, Microsoft, TikTok, Pinterest and Snapchat; delivering quarterly business reviews and advising on best practices; scaling client accounts and introducing new channels and services.

Marketing Manager at Push Group (Current Role)

August 1, 2024 - Present

In charge of driving client campaigns with a team of five direct reports as part of the lead generation function; manage substantial PPC budgets across Google Ads, Meta, TikTok, and other channels; lead on AI marketing tools development and use-case driven innovation; line-manage two Account Managers and three Account Executives to drive client success, retention and growth; develop and test AI tools for the agency’s marketing stack; coordinate cross-channel activities and deliver quarterly business insights.

Client Services Manager at Finsbury Media

September 1, 2021 - August 1, 2024

Reported directly to the Director and General Manager in a performance-driven role at a vibrant digital marketing agency. Managed multi-brand campaigns, budgets, and client relationships; delivered quarterly business reviews; led a team of two Account Managers and three Account Executives; oversaw offline/online conversion tracking enhancements and AI/tool integrations; conducted account audits and contributed to strategic client pitches.

Marketing Manager at A&D Computers Ltd

April 1, 2019 - March 1, 2020

Responsible for a budget of £126,000 and marketing activities across three brands; extensive technical content writing; publishing blogs in industry magazines; PPC, social media marketing, SEO strategy; content creation and web copy; led campaigns and digital assets.

Marketing Manager at Accelerate Places Ltd

April 1, 2019 - March 1, 2020

Led the full marketing activation for Accelerate Places, launching multiple campaigns and publishing extensive written content across brand sites; managed PPC and social channels, SEO, and content creation; collaborated with in-house and partner teams to drive lead generation and brand exposure.

Marketing & Sales Manager at Capital Care Investments Ltd

April 1, 2017 - January 1, 2019

Led marketing and sales across multiple brands; strategic planning and execution of campaigns; budget management; lead generation and client acquisition; cross-channel marketing; stakeholder liaison.

Marketing Executive at Capital Care Investments Ltd

April 1, 2017 - January 1, 2019

Sales and Marketing leadership in a performance-driven role within the HM0 property sector; budget oversight; strategic planning; building a team to manage demand and growth; direct collaboration with directors; multi-channel marketing planning and execution; client pitches and audits.

Marketing Manager at Capital Care Investments Ltd

April 1, 2017 - January 1, 2019

Reported directly to the Director and General Manager in a performance-driven role across three brands; responsible for marketing strategy, budget management, content planning, and lead generation; coordinated with senior stakeholders to pitch and win new business; oversaw multi-channel activity and analytics to drive growth.

Marketing Executive at MRZ Stationery

February 1, 2017 - June 1, 2017

Launched marketing campaigns and published over 30,000 words of written content across brands; managed website copy, social channels and PR for B2B audiences.

Digital Marketing Executive at Investis Ltd

November 1, 2013 - April 1, 2014

Drove digital marketing activities for clients in demanding sectors; content creation; SEO; analytics; client communications; supported in-house development.

Marketing Executive at Pacific Markets

November 1, 2013 - August 1, 2014

Management of marketing initiatives across channels; contributing to overall strategy and campaign execution.

Digital Marketing Executive at Pacific Markets

November 1, 2013 - April 1, 2014

Drove digital marketing campaigns and multi-channel strategy development; supported AI tool adoption and data-driven optimization; prepared and presented quarterly performance reviews and stakeholder updates.

Marketing Assistant at Investis Ltd

November 1, 2013 - April 1, 2014

Managed marketing activities for multiple brands, including web content creation, SEO, and social media coordination; contributed to in-house content development and digital campaigns; supported cross-functional teams on campaign execution.