I am a marketing professional with 12 years of experience in communication and strategy. Currently, I work with social media management and paid traffic, combining branding, performance, and data analysis into real business results. My background in 360-degree marketing allows me to see beyond expectations and understand the full journey, from brand building to conversion.…

Amanda Fabião

I am a marketing professional with 12 years of experience in communication and strategy. Currently, I work with social media management and paid traffic, combining branding, performance, and data analysis into real business results. My background in 360-degree marketing allows me to see beyond expectations and understand the full journey, from brand building to conversion.…

Available to hire

I am a marketing professional with 12 years of experience in communication and strategy. Currently, I work with social media management and paid traffic, combining branding, performance, and data analysis into real business results. My background in 360-degree marketing allows me to see beyond expectations and understand the full journey, from brand building to conversion.

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Skills

Experience Level

Branding
Expert

Language

Portuguese
Fluent
English
Intermediate

Work Experience

Content Strategist & Media Buyer at Freelancer
April 1, 2023 - Present
Develop digital marketing strategies including brand positioning, persona mapping, editorial lines, and customer journey mapping. Plan and execute paid campaigns on Meta Ads and Google Ads, with results including a 3x ROAS.
Marketing Analyst at Família Previdência
January 1, 2022 - April 30, 2022
Planning and execution of internal and external communication initiatives. Content creation and review. Liaison with suppliers and organizations for events and institutional campaigns.
Marketing Analyst at Estúdio Beira-Rio
March 1, 2022 - March 31, 2022
Management of advertising contracts, trade agreements, and insights on supplier capabilities and presentations. Organization of events and materials for VIP suites and F&B.
Senior Marketing Assistant at D'Yuga Natural
February 1, 2021 - January 31, 2022
Social media digital channel management (Instagram, YouTube, Facebook, Pinterest, Blog) and creation of marketing materials (print & digital). Website creation, branding, and photo/video shoot management.
Marketing Assistant at Gaucharim
September 1, 2019 - May 31, 2020
Organization of events and training sessions. Oversight of graphic product presentations and supplier and agency liaison; image library and visual identity management.
Marketing Assistant at PMI Foods
October 1, 2018 - July 31, 2019
Social media channel management (IT and EN). Digital editorial management and materials presentations. Support in employer branding and customer service.

Education

Bachelor of Social Communication at PUCRS
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Skills

Experience Level

Branding
Expert