Hi, I’m Erik Soriano, a thoughtful Product Designer focused on turning complex workflows into simple, fast, trustworthy experiences. With 2+ years shipping global products at Amazon and 7+ years in visual/graphic design, I pair research-driven insight with polished UI to support cross-functional teams. I’m a fast prototyper who designs for scale, collaborates across PM, Eng, and Research, and uses metrics to validate decisions. I value clarity, hierarchy, and interaction design, and I’m passionate about building reusable patterns, design systems, and experiences that feel effortless.

Erik Soriano

Hi, I’m Erik Soriano, a thoughtful Product Designer focused on turning complex workflows into simple, fast, trustworthy experiences. With 2+ years shipping global products at Amazon and 7+ years in visual/graphic design, I pair research-driven insight with polished UI to support cross-functional teams. I’m a fast prototyper who designs for scale, collaborates across PM, Eng, and Research, and uses metrics to validate decisions. I value clarity, hierarchy, and interaction design, and I’m passionate about building reusable patterns, design systems, and experiences that feel effortless.

Available to hire

Hi, I’m Erik Soriano, a thoughtful Product Designer focused on turning complex workflows into simple, fast, trustworthy experiences. With 2+ years shipping global products at Amazon and 7+ years in visual/graphic design, I pair research-driven insight with polished UI to support cross-functional teams.

I’m a fast prototyper who designs for scale, collaborates across PM, Eng, and Research, and uses metrics to validate decisions. I value clarity, hierarchy, and interaction design, and I’m passionate about building reusable patterns, design systems, and experiences that feel effortless.

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Experience Level

Expert
Expert

Language

English
Fluent

Work Experience

UX Designer (Product) at Amazon
January 1, 2024 - Present
Sole UX owner for internal web and mobile tools used by 6+ global teams; owned flows from discovery to handoff; shipped high-fidelity UI and prototypes, cutting design-to-dev time by ~60% through close PM/Eng partnership; helped consolidate 50+ tools into 5 platforms by standardizing navigation, IA, and reusable patterns; replaced third-party tooling with Amazon-native solutions, saving ~$549K/year; contributed to ~$1M in impact and promoted to UX Designer II (L5) in 18 months.
UX Design Intern at Amazon
January 1, 2023 - January 1, 2023
Established the first UX practice within a global engineering and security organization; conducted research and usability testing to inform early product direction; delivered annotated wireframes and interactive prototypes used directly by engineering; converted internship into a full-time role following successful outcomes.
XR Graduate Research Assistant at University of Miami
January 1, 2022 - January 1, 2023
Led UX for a mixed-reality smart assistant using Unity and Microsoft HoloLens 2; conducted usability studies with 12+ participants and synthesized findings into actionable design iterations.

Education

Master of Fine Arts (MFA), Interactive Media: UX Design at University of Miami
January 1, 2021 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail