Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Erik Soriano, a thoughtful Product Designer focused on turning complex workflows into simple, fast, trustworthy experiences. With 2+ years shipping global products at Amazon and 7+ years in visual/graphic design, I pair research-driven insight with polished UI to support cross-functional teams. I’m a fast prototyper who designs for scale, collaborates across PM, Eng, and Research, and uses metrics to validate decisions. I value clarity, hierarchy, and interaction design, and I’m passionate about building reusable patterns, design systems, and experiences that feel effortless.…Hi, I’m Erik Soriano, a thoughtful Product Designer focused on turning complex workflows into simple, fast, trustworthy experiences. With 2+ years shipping global products at Amazon and 7+ years in visual/graphic design, I pair research-driven insight with polished UI to support cross-functional teams. I’m a fast prototyper who designs for scale, collaborates across PM, Eng, and Research, and uses metrics to validate decisions. I value clarity, hierarchy, and interaction design, and I’m passionate about building reusable patterns, design systems, and experiences that feel effortless.

Erik Soriano

Product Designer, UX Designer, Designer, +2





Hi, I’m Erik Soriano, a thoughtful Product Designer focused on turning complex workflows into simple, fast, trustworthy experiences. With 2+ years shipping global products at Amazon and 7+ years in visual/graphic design, I pair research-driven insight with polished UI to support cross-functional teams. I’m a fast prototyper who designs for scale, collaborates across PM, Eng, and Research, and uses metrics to validate decisions. I value clarity, hierarchy, and interaction design, and I’m passionate about building reusable patterns, design systems, and experiences that feel effortless.…Hi, I’m Erik Soriano, a thoughtful Product Designer focused on turning complex workflows into simple, fast, trustworthy experiences. With 2+ years shipping global products at Amazon and 7+ years in visual/graphic design, I pair research-driven insight with polished UI to support cross-functional teams. I’m a fast prototyper who designs for scale, collaborates across PM, Eng, and Research, and uses metrics to validate decisions. I value clarity, hierarchy, and interaction design, and I’m passionate about building reusable patterns, design systems, and experiences that feel effortless.

Available to hire

Hi, I’m Erik Soriano, a thoughtful Product Designer focused on turning complex workflows into simple, fast, trustworthy experiences. With 2+ years shipping global products at Amazon and 7+ years in visual/graphic design, I pair research-driven insight with polished UI to support cross-functional teams.

I’m a fast prototyper who designs for scale, collaborates across PM, Eng, and Research, and uses metrics to validate decisions. I value clarity, hierarchy, and interaction design, and I’m passionate about building reusable patterns, design systems, and experiences that feel effortless.

Skills

Figma

Product Design

Experience Level

Figma

Expert

Product Design

Expert

Language

English

Fluent

Work Experience

UX Designer (Product) at Amazon

January 1, 2024 - Present

Sole UX owner for internal web and mobile tools used by 6+ global teams; owned flows from discovery to handoff; shipped high-fidelity UI and prototypes, cutting design-to-dev time by ~60% through close PM/Eng partnership; helped consolidate 50+ tools into 5 platforms by standardizing navigation, IA, and reusable patterns; replaced third-party tooling with Amazon-native solutions, saving ~$549K/year; contributed to ~$1M in impact and promoted to UX Designer II (L5) in 18 months.

UX Design Intern at Amazon

January 1, 2023 - January 1, 2023

Established the first UX practice within a global engineering and security organization; conducted research and usability testing to inform early product direction; delivered annotated wireframes and interactive prototypes used directly by engineering; converted internship into a full-time role following successful outcomes.

XR Graduate Research Assistant at University of Miami

January 1, 2022 - January 1, 2023

Led UX for a mixed-reality smart assistant using Unity and Microsoft HoloLens 2; conducted usability studies with 12+ participants and synthesized findings into actionable design iterations.